Dan Cote

Pioneer
DISC Type : DSI

Founder at Buyerbites

Greater Boston, United States

Overview

Dan Cote is a B2B marketing leader with over 20 years of experience and a Bachelor of Business Administration from the University of Massachusetts Lowell. He is the founder of Buyerbites, focusing on win-loss analysis to refine GTM plans. Colleagues describe him as empathetic, creative, and a true marketing expert.

Outside of work, Dan is the owner of Integral Hockey Lowell, a business dedicated to supporting local hockey communities by repairing and refurbishing hockey sticks at affordable prices. He also has a creative side, having written poetry and sharing lighthearted personal anecdotes online.

Unique fact: In 1988, Dan wrote a small book of his own poetry titled "To Life And Back. "

Personality Overview

Driven But Considerate

Decisive But Friendly

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Win-Loss Analysis
He founded Buyerbites, a company that conducts third-party win-loss interviews to provide B2B companies with actionable buyer feedback and insights.
B2B Go-to-Market
With over two decades of experience as a marketing executive, he focuses on helping companies optimize their sales process, product positioning, and marketing messaging.
Youth Hockey
As the owner of Integral Hockey Lowell, he is passionate about supporting local hockey communities by making high-end equipment more affordable for players and parents.

Media Appearances

Dan has no verified media appearances

Work History

4-2025
Founder at Buyerbites
5-2025
Executive Member at Growth 11
2-2024
Owner at Integral Hockey Lowell
1-2024
Advisor at See Gov
8-2019 - 2-2024
Chief Marketing Officer at Influitive

Education

Bachelor of Business Administration (BSBA) from University of Massachusetts Lowell

More Information

Social Presence :

Prographics :

Exp : 6 Location : Greater Boston, United States Job Level : Leadership Designation : Founder at Buyerbites

Interested in

Sports

Baseball Team

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Insights For Selling To Dan

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dan is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Dan

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Dan move?

  • They are generally fast movers and can take quick decisions
  • Can Dan take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Dan

Personality Compatibility


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