Dan Gershenson

Evaluator
DISC Type : Dsc

Chief Content Officer at Caliber Brand Strategy + Content Marketing

Chicago, Illinois, United States

Overview

Dan has no verified overview

Personality Overview

Fast But Analytical

Hard To Convince

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Dan has no verified topics they care about

Media Appearances

Dan has no verified media appearances

Work History

7-2012
Chief Content Officer at Caliber Brand Strategy + Content Marketing
7-2011 - 6-2013
VP of Brand Strategy at Boost Marketing
1-2012 - 1-2013
Contributing Writer at Crain's Chicago Business
7-2011 - 7-2012
Contributing Writer at Personal Branding Blog and Personal Branding Magazine
Chief Strategic Officer at The Creative Underground

Education

1991 - 1995
B.A. from Drake University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Chicago, Illinois, United States Job Level : Leadership Designation : Chief Content Officer at Caliber Brand Strategy + Content Marketing
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Insights For Selling To Dan

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dan is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Dan

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Dan move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Dan take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Dan

Personality Compatibility


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