Dan Reinhardt in

Dan Reinhardt

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President & Founder at Return on Focus
📍 New York City Metropolitan Area, United States

Dan is a marketing expert with over 20 years of experience in the pharmaceutical industry, specializing in new product commercialization and brand positioning. As President & Founder of Return on Focus, he helps companies tell compelling brand stories. He holds an MBA from Fairleigh Dickinson University.

Dans professional interests lie with industry leaders like Bristol Myers Squibb and Biogen. Based on his New Jersey education at Rutgers University, he may follow local collegiate or professional sports teams. He is passionate about strengthening strategic marketing skills.

Unique fact: Dan co-founded Brand Engineers, the first consultancy dedicated exclusively to brand positioning within the pharmaceutical and biotech industries.

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Experience
26 Years
Current Role
President & Founder
Job Level
Leadership
Location
New York City Metropolitan Area, United States
Personality Overview

How Dan shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Dan cares about

Pharma Brand Positioning
His entire career is focused on this, having founded two consultancies dedicated to brand strategy and positioning for pharmaceutical and biotechnology companies.
Oncology Marketing
His experience at Hoffmann La-Roche included oncology, and his recent posts analyze oncology trials and the use of real-world data in the field.
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Career

Work history

10-2006
President & Founder
Return on Focus
10-2001 - 9-2006
CEO
Brand Engineers LLC
12-1998 - 10-2001
Brand Director
Hoffmann La-Roche
In the press

Media appearances

Spectrum Sciences expands capabilities, acquires Return on Focus. Featured in PharmaLive
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Spectrum Science Acquires Return on Focus, Expanding Strategic Capabilities to Drive Brand Success Through Proprietary Evidence‑Based Approach to Positioning. Featured in Morningstar (PR Newswire)
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Education
1987 - 1991
BS
Rutgers University
1995 - 1997
MBA
Fairleigh Dickinson University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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