Dan Steiner

Energizer
DISC Type : I

Founder and CEO at Good Laundry Co

Flagstaff, Arizona, United States

Overview

Dan Steiner is an entrepreneur who has generated over $500M by scaling businesses in regulated markets like medical tech. As Founder and CEO of Good Laundry Co, he builds scalable revenue engines. He studied Fire Technology at Allan Hancock College and is described by peers as creative, innovative, and detail-oriented.

Outside of his ventures, Dan is a prolific writer and a contributing author for high-profile publications like Inc. Magazine, Entrepreneur, and the Content Marketing Institute. He actively shares his expertise on digital marketing and business growth, with a particular focus on helping law firms succeed online.

He leverages his background in Fire Technology to solve complex business problems in industries that most entrepreneurs are too scared to enter.

Personality Overview

Enthusiastic

Informal

Imaginative

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are people oriented, friendly and like creating new connections.

Topics They Care About

Scaling Revenue
He has a proven track record of taking companies to the next level, such as scaling one venture's monthly revenue tenfold from $300K to $3M.
Innovating in Regulation
He specializes in building successful businesses in complex and highly regulated industries like men's health and medical tech, which many entrepreneurs typically avoid.
Content Marketing
As a contributing author for Inc. and the Content Marketing Institute, he frequently shares his expertise and is recognized as a strong content writer.

Media Appearances

Dan has no verified media appearances

Work History

7-2022
Founder and CEO at Good Laundry Co
6-2020 - 4-2022
Chief Marketing Officer at The Phoenix
5-2018 - 2020
Contributing Writer at Forbes Communications Council
12-2016
Contributing Author at Content Marketing Institute
4-2016
Contributing Author at Inc. Magazine

Education

Fire Technology from Allan Hancock College

More Information

Social Presence :

Prographics :

Exp : 10 Location : Flagstaff, Arizona, United States Job Level : Leadership Designation : Founder and CEO at Good Laundry Co
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Insights For Selling To Dan

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Do some small talk, ask them how things are going on their side
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Avoid cutting into their flow
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dan is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Dan

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Dan move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Dan take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Dan

Personality Compatibility


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