Dan Willoughby in

Dan Willoughby

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Founder and CEO at NewFamiliar
📍 United States

Dan Willoughby is a seasoned entrepreneur and investor focused on building data-driven consumer brands for Gen Z and Millennials as the Founder and CEO of NewFamiliar. With an MBA from Kellogg and a background in venture capital, he is described as being extremely smart, focused, and results-driven. He also mentors startups through The Fractional Founder.

A unique achievement of his is generating over 16 million views on TikTok for one of his brands with zero advertising spend.

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Experience
7 Years
Current Role
Founder and CEO
Job Level
Leadership
Location
United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Dan cares about

Building Consumer Brands
His company, NewFamiliar, is dedicated to creating modern brands for Gen Z and Millennial consumers by leveraging data and new customer behaviors.
Startup Mentorship
He founded The Fractional Founder to invest in, mentor, and support early-stage technology businesses, acting as a part-time founder to accelerate success.
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Career

Work history

7-2024
Founder and CEO
NewFamiliar
9-2023
Founder
The Fractional Founder
Strategic Advisor
Qatch
2-2023 - 12-2023
Chief Executive Officer
Dandy
9-2020 - 2-2023
General Manager // Director of Strategy and Operations
Dandy
In the press

Media appearances

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Education
2013 - 2015
Master of Business Administration (MBA)
Northwestern University - Kellogg School of Management
2006 - 2008
BBA
University of Michigan - Stephen M. Ross School of Business
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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