Dan Willoughby

Inquirer
DISC Type : cd

Founder and CEO at NewFamiliar

United States

Overview

Dan Willoughby is a seasoned entrepreneur and investor focused on building data-driven consumer brands for Gen Z and Millennials as the Founder and CEO of NewFamiliar. With an MBA from Kellogg and a background in venture capital, he is described as being extremely smart, focused, and results-driven. He also mentors startups through The Fractional Founder.

A unique achievement of his is generating over 16 million views on TikTok for one of his brands with zero advertising spend.

Personality Overview

Hard To Convince

Judgemental

ROI Conscious

They don’t always try to control the conversation but neither do they like yielding it fully.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Building Consumer Brands
His company, NewFamiliar, is dedicated to creating modern brands for Gen Z and Millennial consumers by leveraging data and new customer behaviors.
Startup Mentorship
He founded The Fractional Founder to invest in, mentor, and support early-stage technology businesses, acting as a part-time founder to accelerate success.
AI in E-commerce
Recently highlighted the development of several AI agentic workflows that are creating significant efficiencies for his brands.

Media Appearances

Dan has no verified media appearances

Work History

7-2024
Founder and CEO at NewFamiliar
9-2023
Founder at The Fractional Founder
Strategic Advisor at Qatch
2-2023 - 12-2023
Chief Executive Officer at Dandy
9-2020 - 2-2023
General Manager // Director of Strategy and Operations at Dandy

Education

2013 - 2015
Master of Business Administration (MBA) from Northwestern University - Kellogg School of Management
2006 - 2008
BBA from University of Michigan - Stephen M. Ross School of Business

More Information

Social Presence :

Prographics :

Exp : 7 Location : United States Job Level : Leadership Designation : Founder and CEO at NewFamiliar
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Insights For Selling To Dan

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dan is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Dan

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Dan move?

  • Their decision making speed is somewhere in the middle.
  • Can Dan take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Dan

Personality Compatibility


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