Dana Campagna Lanham

Initiator
DISC Type : Di

Vice President Global Marketing | CMO at Lucid Bots

Charlotte Metro, United States

Overview

Dana Campagna Lanham is a seasoned marketing executive with over 30 years of experience scaling brands like SharkNinja, Mattel, and Greenworks. She is an expert at translating data-driven insights into market expansion for B2B and B2C channels, currently advising CEOs and boards through Fun2Market Executive Advisors. Colleagues describe her as a knowledgeable, motivated, and fast-thinking leader.

Outside of her executive roles, Dana is a parent who is actively involved in her local community, having advised her local school district on communications and branding strategy. She is passionate about fostering positive workplace cultures and actively supports organizations that help female entrepreneurs and executives succeed.

After spending two decades in the toy industry, she says her favorite word is "cool" because its a simple, positive term that works across every generation.

Personality Overview

Impact-Oriented

Conviction Driven

Confident

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Customer-Centric Strategy
Her career focuses on using consumer insights, particularly from the female decision-maker, to drive brand growth for companies in the health, home, and family sectors.
Scaling Brands
Has a proven blueprint for transforming underperforming units and spearheading market opportunities for mid-market and private equity-backed companies, driving double-digit gains.
Next-Gen Mentorship
Passionate about mentoring next-generation leaders to deliver high-impact business value, a commitment also reflected in her past role as an Instructor in Business at Catawba College.

Media Appearances

Dana has no verified media appearances

Work History

2024 - 2025
Vice President Global Marketing | CMO at Lucid Bots
1-2021
CMO | Partner | Executive Advisor at Fun2Market Executive Advisors
2018 - 2021
CMO | Partner | Executive Advisor at Chief Outsiders
2017 - 2018
Global Vice President | Product Strategy & Management at SharkNinja
2015 - 2017
CMO | Vice President of Global Marketing at Greenworks Tools

Education

BBA from University of Massachusetts Amherst
Master of Business Administration (MBA) from Western New England University

More Information

Social Presence :

Prographics :

Exp : 33 Location : Charlotte Metro, United States Job Level : Leadership Designation : Vice President Global Marketing | CMO at Lucid Bots
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Insights For Selling To Dana

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Get them to a point where they are ready to bat for your product internally
  • Clearly address the competitive aspects

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dana is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Dana

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Dana move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Dana take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Dana

Personality Compatibility


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