Dana Campagna Lanham in

Dana Campagna Lanham

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Vice President Global Marketing | CMO at Lucid Bots
📍 Charlotte Metro, United States

Dana Campagna Lanham is a seasoned marketing executive with over 30 years of experience scaling brands like SharkNinja, Mattel, and Greenworks. She is an expert at translating data-driven insights into market expansion for B2B and B2C channels, currently advising CEOs and boards through Fun2Market Executive Advisors. Colleagues describe her as a knowledgeable, motivated, and fast-thinking leader.

Outside of her executive roles, Dana is a parent who is actively involved in her local community, having advised her local school district on communications and branding strategy. She is passionate about fostering positive workplace cultures and actively supports organizations that help female entrepreneurs and executives succeed.

After spending two decades in the toy industry, she says her favorite word is "cool" because its a simple, positive term that works across every generation.

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Experience
33 Years
Current Role
Vice President Global Marketing | CMO
Job Level
Leadership
Location
Charlotte Metro, United States
Personality Overview

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Priorities

Topics Dana cares about

Customer-Centric Strategy
Her career focuses on using consumer insights, particularly from the female decision-maker, to drive brand growth for companies in the health, home, and family sectors.
Scaling Brands
Has a proven blueprint for transforming underperforming units and spearheading market opportunities for mid-market and private equity-backed companies, driving double-digit gains.
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Career

Work history

2024 - 2025
Vice President Global Marketing | CMO
Lucid Bots
1-2021
CMO | Partner | Executive Advisor
Fun2Market Executive Advisors
2018 - 2021
CMO | Partner | Executive Advisor
Chief Outsiders
2017 - 2018
Global Vice President | Product Strategy & Management
SharkNinja
2015 - 2017
CMO | Vice President of Global Marketing
Greenworks Tools
In the press

Media appearances

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Education
BBA
University of Massachusetts Amherst
Master of Business Administration (MBA)
Western New England University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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