Dana Harris-Bridson

Inspirer
DISC Type : id

Senior Vice President and Editor in Chief at IndieWire

Los Angeles Metropolitan Area, United States

Overview

As Senior Vice President and Editor-in-Chief of IndieWire, Dana Harris-Bridson leads creator-first coverage at the intersection of art and industry. She champions underrepresented voices and new models in filmmaking, leveraging her extensive background from Variety. She is a graduate of Austin College and The Founder Institutes startup incubator.

Dana is passionate about the evolving landscape of filmmaking and distribution. She actively engages with creators to understand new, community-driven alternatives to traditional industry models. Her work focuses on providing guidance and insights for building sustainable creative careers in a rapidly changing business.

She is the founder of the "In Development" newsletter, which explores the business side of creative careers, and created IndieWire’s "Future of Filmmaking" initiative.

Personality Overview

Charming & Persuasive

Generous

Fast Adopter

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Future of Filmmaking
She created IndieWire’s initiative of the same name and is admittedly "obsessed with all the ways that filmmaking is changing and new models being formed. "
Independent Film
Her role is centered on creative independence in film and TV, and she frequently explores the challenges and opportunities facing independent creators.
Creator Economy
Focuses on helping creators build careers, understand how money moves in the industry, and find audiences through non-traditional methods like community-building and DIY distribution.

Media Appearances

Editor-in-chief Dana Harris‑Bridson moderates a panel on international production. Featured in Facebook

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Dana Harris | Editor‑in‑Chief, IndieWire - Penske Media Corporation. Featured in Penske Media Corporation

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Dana Harris-Bridson - IndieWire (Author Profile). Featured in IndieWire

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Work History

12-2010
Senior Vice President and Editor in Chief at IndieWire
2-2010 - 12-2010
Editor, Strategic Projects at Variety
2-2007 - 2-2010
Editor, Variety.com at Variety
9-2006 - 2-2007
Film editor at Variety
4-1997 - 1-2000
Film reporter at The Hollywood Reporter

Education

1985 - 1989
BA from Austin College
2010 - 2010
Startup incubator from The Founder Institute

More Information

Social Presence :

Prographics :

Exp : 23 Location : Los Angeles Metropolitan Area, United States Job Level : Leadership Designation : Senior Vice President and Editor in Chief at IndieWire
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Insights For Selling To Dana

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dana is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Dana

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Dana move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Dana take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Dana

Personality Compatibility


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