Dana Laher

Examiner
DISC Type : cs

Director of Product Marketing at Enlyte

Wausau-Stevens Point Area, United States

Overview

Dana has no verified overview

Personality Overview

Tough To Convince

Late Adopter

Process Oriented

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  They do not like taking risks at all and go for proven options in the end. Being observant comes to them naturally.

Topics They Care About

Dana has no verified topics they care about

Media Appearances

Dana has no verified media appearances

Work History

12-2023
Director of Product Marketing at Enlyte
5-2022
Strategic Marketing Manager at Enlyte
4-2018 - 7-2022
Senior Client Services Manager at Enlyte
3-2013 - 4-2018
Claim Operations Specialist at Church Mutual Insurance Company
6-2009 - 4-2018
Staff Claims Representative at Church Mutual Insurance Company

Education

2007 - 2009
Bachelor of Science (B.S.) from Edgewood University
2005 - 2007
Associate of Science (A.S.) from Waukesha County Technical College

More Information

Social Presence :

Prographics :

Exp : 17 Location : Wausau-Stevens Point Area, United States Job Level : Mid-senior Designation : Director of Product Marketing at Enlyte
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Insights For Selling To Dana

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dana is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Dana

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Dana move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Dana take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Dana

Personality Compatibility


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