Dani Bassil

Enthusiast
DISC Type : i

Chief Executive Officer at M+C Saatchi Group AUNZ | M+C Saatchi Sports + Entertainment | M+C Saatchi Consulting

Sydney, New South Wales, Australia

Overview

Dani Bassil is the award-winning CEO of M+C Saatchi Group AUNZ, with a track record of transformative leadership at top agencies like Clemenger BBDO and Digitas UK. She is recognized as Campaign UKs Agency Head of the Year and one of BIMAs 100 most influential people in the digital industry.

Outside the boardroom, Dani has a lifelong passion for music, having been a DJ in her early twenties. She is known for her direct, honest leadership style, balanced with a deep care for her team and a belief in the power of creativity to solve complex problems.

After spending two decades building a highly successful career in the UK, Dani returned to her native Australia to take the helm at M&C Saatchi.

Personality Overview

Consensus Focused

Story Driven

Non-Confrontational

They are more about building relationships than just cutting deals.  They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Creative Talent
Publicly celebrates and champions the hiring of top creative leaders, viewing them as essential firepower for the agency's success and vision.
Purpose-Driven Work
Highlights the social impact of the agency's campaigns, focusing on achieving tangible results like record-high donor acquisition and retention for important causes.
Fostering Creativity
Possesses a deep-seated passion for the power of creativity, stemming from her early career as a DJ, to solve significant business and societal challenges.

Media Appearances

Dani has no verified media appearances

Work History

8-2025
Chief Executive Officer at M+C Saatchi Group AUNZ | M+C Saatchi Sports + Entertainment | M+C Saatchi Consulting
1-2023 - 6-2025
Chief Executive Officer at Clemenger BBDO Australia
7-2018 - 1-2023
CEO at Digitas UK
10-2017 - 6-2018
Chief Operating Officer at Digitas UK
2-2015 - 10-2017
Management Partner at J. Walter Thompson London

Education

Education details unavailable from Macquarie University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Sydney, New South Wales, Australia Job Level : Leadership Designation : Chief Executive Officer at M+C Saatchi Group AUNZ | M+C Saatchi Sports + Entertainment | M+C Saatchi Consulting
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Insights For Selling To Dani

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dani is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Dani

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Dani move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Dani take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Dani

Personality Compatibility


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