Dani Bassil
Enthusiast · DISC type iDani Bassil is the award-winning CEO of M+C Saatchi Group AUNZ, with a track record of transformative leadership at top agencies like Clemenger BBDO and Digitas UK. She is recognized as Campaign UKs Agency Head of the Year and one of BIMAs 100 most influential people in the digital industry.
Outside the boardroom, Dani has a lifelong passion for music, having been a DJ in her early twenties. She is known for her direct, honest leadership style, balanced with a deep care for her team and a belief in the power of creativity to solve complex problems.
After spending two decades building a highly successful career in the UK, Dani returned to her native Australia to take the helm at M&C Saatchi.
Read the full overview →How Dani shows up
They are more about building relationships than just cutting deals. They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.
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DISC profile (public)
Influence (I)
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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