Dani Bassil in

Dani Bassil

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Chief Executive Officer at M+C Saatchi Group AUNZ | M+C Saatchi Sports + Entertainment | M+C Saatchi Consulting
📍 Sydney, New South Wales, Australia

Dani Bassil is the award-winning CEO of M+C Saatchi Group AUNZ, with a track record of transformative leadership at top agencies like Clemenger BBDO and Digitas UK. She is recognized as Campaign UKs Agency Head of the Year and one of BIMAs 100 most influential people in the digital industry.

Outside the boardroom, Dani has a lifelong passion for music, having been a DJ in her early twenties. She is known for her direct, honest leadership style, balanced with a deep care for her team and a belief in the power of creativity to solve complex problems.

After spending two decades building a highly successful career in the UK, Dani returned to her native Australia to take the helm at M&C Saatchi.

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Experience
26 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Sydney, New South Wales, Australia
Personality Overview

How Dani shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Dani cares about

Creative Talent
Publicly celebrates and champions the hiring of top creative leaders, viewing them as essential firepower for the agency's success and vision.
Purpose-Driven Work
Highlights the social impact of the agency's campaigns, focusing on achieving tangible results like record-high donor acquisition and retention for important causes.
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Career

Work history

8-2025
Chief Executive Officer
M+C Saatchi Group AUNZ | M+C Saatchi Sports + Entertainment | M+C Saatchi Consulting
1-2023 - 6-2025
Chief Executive Officer
Clemenger BBDO Australia
7-2018 - 1-2023
CEO
Digitas UK
10-2017 - 6-2018
Chief Operating Officer
Digitas UK
2-2015 - 10-2017
Management Partner
J. Walter Thompson London
In the press

Media appearances

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Education
Education details unavailable
Macquarie University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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