Dani Wyckoff

Critic
DISC Type : C

Director, Demand Generation Marketing at PurpleLab

Brooklyn, New York, United States

Overview

Dani has no verified overview

Personality Overview

ROI Driven

Negotiator

Information Seeker

They prefer to analyze logically and value objective facts over emotions.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Dani has no verified topics they care about

Media Appearances

Dani has no verified media appearances

Work History

6-2025
Director, Demand Generation Marketing at PurpleLab
6-2023
Senior Marketing Manager at PurpleLab
2-2023 - 5-2023
Marketing Manager at UnitedHealthcare
3-2022 - 2-2023
Marketing Specialist at Change Healthcare
5-2017 - 3-2022
Senior Manager, Marketing at Health Evolution

Education

2012 - 2016
Bachelor of Arts (B.A.) from University of Vermont
2014 - 2015
Bachelor's degree from Universidad de León

More Information

Social Presence :

Prographics :

Exp : 8 Location : Brooklyn, New York, United States Job Level : Mid-senior Designation : Director, Demand Generation Marketing at PurpleLab
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Insights For Selling To Dani

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dani is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Dani

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Dani move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Dani take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Dani

Personality Compatibility


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