Daniel B.

Inspirer
DISC Type : di

Marketing Manager UKI at Align Technology

United Kingdom

Overview

Daniel is a creative marketing professional who recently transitioned from FMCG to MedTech as Marketing Manager at Align Technology. With six years of experience managing iconic brands like NIVEA, with portfolios worth up to £52m, he now applies his commercial toolkit to medical technology innovation. He holds an MSc from the University of Birmingham and a MiniMBA in Management.

Outside of his core marketing roles, Daniel is passionate about continuous learning and sharing knowledge. He has completed a MiniMBA to elevate his strategic thinking and has experience in public speaking, having been invited to speak at a Coventry University conference. His interests also extend into academic research and writing.

He is a published co-author in the Journal of Marketing Management, focusing on public policy and consumer health.

Personality Overview

Generous

Achievment Oriented

Charming & Persuasive

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

MedTech Marketing
Recently transitioned into the medical technology sector as Marketing Manager for Align Technology, a global leader in the field.
FMCG Brand Strategy
Spent six years at Beiersdorf delivering impactful strategies for iconic brands like NIVEA, managing portfolios worth up to £52 million.
Purpose-Driven Partnerships
Managed an award-winning partnership with Liverpool Football Club for NIVEA MEN, co-creating purpose-driven campaigns with millions of views.

Media Appearances

Daniel has no verified media appearances

Work History

8-2025
Marketing Manager UKI at Align Technology
4-2025 - 7-2025
Career transition at Career Break
10-2024 - 3-2025
Brand & Shopper Marketing Manager - NIVEA Ireland at Beiersdorf
9-2023 - 10-2024
Brand & Shopper Marketing Manager - NIVEA Ireland & Brand Manager NIVEA Shower UK at Beiersdorf
6-2022 - 9-2023
Brand Manager - NIVEA MEN UK at Beiersdorf

Education

4-2025 - 7-2025
MiniMBA in Management from MiniMBA
2017 - 2018
MSc from University of Birmingham

More Information

Social Presence :

Prographics :

Exp : 8 Location : United Kingdom Job Level : Middle Designation : Marketing Manager UKI at Align Technology
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally
  • Clearly address the competitive aspects

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Daniel

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Daniel take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Daniel

Personality Compatibility


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