Daniel Black

Evaluator
DISC Type : dcs

SVP, Operations at HyphaMetrics

Seattle, Washington, United States

Overview

Daniel is the SVP of Operations at HyphaMetrics, focusing on the future of media measurement. An MBA from UCLA Anderson, his background includes roles as GM and Chief of Staff, specializing in new product launches and market expansion, particularly in Latin America.

Outside of his primary role, Daniel is passionate about technologys role in emerging markets. He has dedicated his career to Latin America, often sharing deep insights into the business and cultural nuances between countries like Mexico and Brazil, showcasing a strong cross-cultural interest.

He once made a "$50k error" by underestimating the vast operational differences between the Mexican and Brazilian markets.

Personality Overview

Thorough Evaluator

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Media Measurement
His current role at HyphaMetrics is focused on building the future of media measurement, and he writes about the flaws in archaic advertising methodologies.
LATAM Market Expansion
He has dedicated his career to Latin America, sharing specific insights on the business and cultural differences between markets like Brazil and Mexico.
WhatsApp for Business
Has extensive experience with the WhatsApp Business API, highlighting different usage patterns in Mexico vs. Brazil and achieving growth on the HubSpot Marketplace.

Media Appearances

Daniel has no verified media appearances

Work History

11-2025
SVP, Operations at HyphaMetrics
5-2025
Investor & Advisor at Porttus AI
Member, Chief of Staff Mastermind Network at Primary Venture Partners
4-2025 - 12-2025
GM, New Products at Treble
6-2023 - 12-2025
Chief of Staff to the Founder & CEO at Treble

Education

MBA Candidate from UCLA Anderson School of Management
Bachelor's degree from Davidson College

More Information

Social Presence :

Prographics :

Exp : 4 Location : Seattle, Washington, United States Job Level : Leadership Designation : SVP, Operations at HyphaMetrics
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Daniel

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Daniel take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Daniel

Personality Compatibility


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