Daniel Certner

Pioneer
DISC Type : Sid

President at Fleet Packaging, Inc.

New York, New York, United States

Overview

Daniel is an entrepreneur who transitioned from a decade in tech, where he was SVP of Engineering at Namely and an Engineering Manager at Facebook, to acquiring a traditional business. He is now the President of Fleet Packaging, applying a tech-enabled mindset to modernize the packaging industry after earning his BA from Duke University.

His entrepreneurial drive was evident early on, having won Duke Universitys Start-Up Challenge in 2010. Daniels public posts show a strong appreciation for his team and a commitment to social causes like racial equality and gender diversity in the workplace, reflecting his values-driven leadership style.

He proudly refers to himself as the "Newly Crowned BagMan, " embracing his move from software to physical products.

Personality Overview

Friendly But Fast

Dynamic But Sincere

Decisive But Friendly

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Entrepreneurship via Acquisition
After a decade in tech, he deliberately chose to buy and operate an existing profitable business, Fleet Packaging, utilizing the 'Search Fund' model.
Modernizing Legacy Industries
He is focused on transforming the "old-school" packaging industry by modernizing operations and introducing a tech-forward approach to sourcing and procurement.
Workplace Diversity & Inclusion
Publicly shared support for #blacklivesmatter and celebrated his company's spotlight on women leaders for International Women's Day while at Namely.

Media Appearances

Daniel has no verified media appearances

Work History

9-2023
President at Fleet Packaging, Inc.
12-2019 - 10-2022
SVP of Engineering at Namely
6-2019 - 12-2019
VP of Engineering at Namely
1-2018 - 6-2019
Director of Engineering at Namely
12-2016 - 10-2017
Engineering Manager at Facebook

Education

2006 - 2010
BA from Duke University
2002 - 2006
Education details unavailable from Morristown High School

More Information

Social Presence :

Prographics :

Exp : 12 Location : New York, New York, United States Job Level : N/A Designation : President at Fleet Packaging, Inc.
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Daniel

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • They are generally fast movers and can take quick decisions
  • Can Daniel take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Daniel

Personality Compatibility


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