Heawon Kim

Wildcard
DISC Type : sic

Head of North America Mid-Market & SMB Sales, Afterpay & Cash App at Cash App

Santa Barbara, California, United States

Overview

Heawon Kim is the Head of North America Mid-Market & SMB Sales for Cash App Commerce. An alumna of Binghamton University, she is a proven sales leader with a history of building high-performing teams at Afterpay and Yelp, where she led the top Mid-Market team in 2020.

Heawon is passionate about working with transformative products that empower small and medium-sized businesses. She has spoken about how solutions like Afterpay help SMBs grow and compete by meeting the demands of younger consumers for more flexible ways to shop and pay.

She is actively involved in talent acquisition, frequently sharing job opportunities and expressing her admiration for working alongside driven and talented people.

Personality Overview

Requires Proof

ROI Driven

Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

SMB Empowerment
Believes in providing SMBs with tools to compete with larger businesses, increase sales, and connect with next-generation shoppers.
Sales Leadership
Has extensive experience managing and developing sales teams at Yelp, Afterpay, and Cash App, achieving 150% quota attainment in a prior role.
Fintech Innovation
Works with products she describes as transforming consumer spending habits, focusing on providing flexibility and transparency in payments.

Media Appearances

Heawon has no verified media appearances

Work History

2-2024
Head of North America Mid-Market & SMB Sales, Afterpay & Cash App at Cash App
11-2022 - 2-2024
Head of North America Mid-Market Sales, Afterpay & Cash App at Cash App
4-2022 - 11-2022
Head of SMB Acquisition, North America at Afterpay
4-2021 - 4-2022
North America SMB Acquisition Manager at Afterpay
7-2019 - 4-2021
Mid Market Manager, National Sales at Yelp

Education

Bachelor's Degree from Binghamton University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Santa Barbara, California, United States Job Level : Mid-senior Designation : Head of North America Mid-Market & SMB Sales, Afterpay & Cash App at Cash App
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Insights For Selling To Heawon

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Share testimonials from known people and give multiple examples of product value
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heawon is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Heawon

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Heawon move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Heawon take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Heawon

Personality Compatibility


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