Daniel Creed in

Daniel Creed

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Head of Marketing Planning & Effectiveness at Santander UK
📍 Uppingham, England, United Kingdom

Daniel Creed leads Marketing Planning & Effectiveness at Santander UK, focusing on communications strategy and maximising impact through marketing science and technology. He is a graduate of De Montfort University and also studied Artificial Intelligence at Saïd Business School, University of Oxford.

Outside of his professional role, Daniel appears to be an avid reader with a passion for supporting new authors. He has publicly shared his enthusiasm for a debut novel, describing it as a “genuinely brilliant page-turner” and encouraging his network to support its success.

His work contributed to agency partners winning a Gold award at the Campaign UK Media Week Awards.

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Experience
20 Years
Current Role
Head of Marketing Planning & Effectiveness
Job Level
Mid-senior
Location
Uppingham, England, United Kingdom
Personality Overview

How Daniel shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Daniel cares about

Marketing Effectiveness
His role is centered on using marketing science and technology to maximize the impact and efficiency of communication strategies for Santander UK.
Sustainable Business
He has expressed strong enthusiasm for Santander's role in the green transition, highlighting a major investment in a carbon reduction company as a "BIG deal."
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Career

Work history

8-2019
Head of Marketing Planning & Effectiveness
Santander UK
7-2018 - 8-2019
Media Strategy & Marketing Effectiveness Lead
Santander UK
4-2014 - 7-2018
Lead Media Strategist
Santander UK
5-2010 - 4-2014
Senior Media Planner
Santander UK
6-2008 - 5-2010
Media Planning Manager
Santander UK
In the press

Media appearances

Santander UK - Marketing and Communications | The Org. Featured in The Org
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Education
6-2023 - 11-2023
Artificial Intelligence
Saïd Business School, University of Oxford
Bachelor of Arts - BA
De Montfort University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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