Daniel González Cuenca

Critic
DISC Type : C

Director general at Chafiras

San Miguel, Canary Islands, Spain

Overview

Daniel González Cuenca is a seasoned executive with extensive experience in sales and purchasing management within the home improvement retail sector. As Director General of Chafiras, a leading company in the Canary Islands, he has driven significant growth. He holds executive program certificates from IESE Business School.

He demonstrates a strong commitment to community development through his companys involvement in social projects. This includes initiatives aimed at generating employment opportunities and supporting the local community in the Canary Islands, reflecting a dedication to social responsibility.

Under his leadership, Chafiras, a family-owned company, has become a regional leader and ranks 12th nationally in Spains DIY retail sector.

Personality Overview

Precise

ROI Driven

Objective Thinker

They like to do things independently and don’t look for support from others.  They choose to analyze logically and value facts to emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Retail Leadership
Possesses extensive experience as General Director and Commercial Director in the large-scale retail sector, specifically within the home improvement and DIY market.
Community Engagement
Actively leads his company's participation in social projects like "Barrios por el Empleo" to create local job opportunities in the Canary Islands.
Supply Chain Logistics
Has overseen the development and implementation of new, advanced logistics centers to support his company's operations and growth in Tenerife.

Media Appearances

Daniel has no verified media appearances

Work History

1-2024
Director general at Chafiras
1-2017 - 12-2023
Director comercial at Chafiras
12-2015 - 12-2016
Gerente de área de ventas at Engel & Völkers España
4-2006 - 8-2015
Director comercial at Las Chafiras, S.A.

Education

2-2025 - 10-2025
Programa Direccion General from IESE Business School
2012 - 2012
Dirección Equipos de Ventas from IESE Business School

More Information

Social Presence :

Prographics :

Exp : 19 Location : San Miguel, Canary Islands, Spain Job Level : Mid-senior Designation : Director general at Chafiras
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Daniel

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Daniel take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Daniel

Personality Compatibility


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