Daniel González Cuenca in

Daniel González Cuenca

Critic · DISC type C
Director general at Chafiras
📍 San Miguel, Canary Islands, Spain

Daniel González Cuenca is a seasoned executive with extensive experience in sales and purchasing management within the home improvement retail sector. As Director General of Chafiras, a leading company in the Canary Islands, he has driven significant growth. He holds executive program certificates from IESE Business School.

He demonstrates a strong commitment to community development through his companys involvement in social projects. This includes initiatives aimed at generating employment opportunities and supporting the local community in the Canary Islands, reflecting a dedication to social responsibility.

Under his leadership, Chafiras, a family-owned company, has become a regional leader and ranks 12th nationally in Spains DIY retail sector.

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Experience
19 Years
Current Role
Director general
Job Level
Mid-senior
Location
San Miguel, Canary Islands, Spain
Personality Overview

How Daniel shows up

Precise
ROI Driven
Objective Thinker

They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions. It is very likely that they will negotiate pricing or other important terms.

Priorities

Topics Daniel cares about

Retail Leadership
Possesses extensive experience as General Director and Commercial Director in the large-scale retail sector, specifically within the home improvement and DIY market.
Community Engagement
Actively leads his company's participation in social projects like "Barrios por el Empleo" to create local job opportunities in the Canary Islands.
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Career

Work history

1-2024
Director general
Chafiras
1-2017 - 12-2023
Director comercial
Chafiras
12-2015 - 12-2016
Gerente de área de ventas
Engel & Völkers España
4-2006 - 8-2015
Director comercial
Las Chafiras, S.A.
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2-2025 - 10-2025
Programa Direccion General
IESE Business School
2012 - 2012
Dirección Equipos de Ventas
IESE Business School
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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