Daniel Rotaru

Sharpshooter
DISC Type : DC

Head of Marketing at Qevlar AI

Munich, Bavaria, Germany

Overview

Daniel is a B2B SaaS marketing leader with 12 years of experience building go-to-market engines from the ground up for cybersecurity and AI companies. He has driven growth from €0 to €13M ARR. Colleagues describe him as strategic, hands-on, and innovative.

Based on his recent activity, Daniel is focused on the practical application of AI to solve real-world problems for security buyers, rather than focusing on the technology itself. He values authenticity and personally reviews candidate applications for his team.

He has successfully built three complete go-to-market engines from a standing start for technical B2B SaaS companies.

Personality Overview

ROI Driven

Fast But Analytical

Thorough Evaluator

They like to act fast and expect others to do the same.  More than the product, they care about the effectiveness of the product. They like to be in a position where they can control the conversation and terms.

Topics They Care About

GTM Engine Building
His core specialty is building and scaling go-to-market strategies from scratch, having done so successfully three times, resulting in significant ARR growth.
Cybersecurity Marketing
Has extensive experience leading marketing at cybersecurity firms like Qevlar AI and Myra Security, specifically targeting CISOs and SecOps buyers with ABM programs.
Practical AI Solutions
He believes AI buyers care more about solving tangible problems than the underlying technology, a key takeaway from his attendance at a recent Cyber AI startup event.

Media Appearances

Daniel has no verified media appearances

Work History

7-2025 - 2-2026
Head of Marketing at Qevlar AI
7-2022 - 10-2025
Head of Growth at Myra Security GmbH
12-2019 - 6-2022
Head of Growth at mirro.io
2014 - 2021
Digital Marketing Trainer at Social Smarts
2011 - 2019
Director of Growth at Spada (Acquired)

Education

Mini MBA from MiniMBA
Master's degree from Curtin University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Munich, Bavaria, Germany Job Level : N/A Designation : Head of Marketing at Qevlar AI
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates

DONT's

  • Avoid being too verbose
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Daniel

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • They can take decisions very fast if you manage to convince them.
  • Can Daniel take some risk or not?

  • The risks don’t matter much to them.

You And Daniel

Personality Compatibility


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