Daniel Silva

Doer
DISC Type : ds

Marketing Specialist II at BioTechnique

Lancaster, Pennsylvania, United States

Overview

Daniel is a results-oriented Marketing Specialist at BioTechnique with over seven years of experience leading strategic marketing and event projects. He specializes in branding, social media analytics, and helping clients make data-driven business decisions. Daniel holds both a Bachelor of Arts and a Bachelor of Science from Millersville University of Pennsylvania.

Outside of his primary role, Daniel has a significant passion for the gaming world, working as a freelance event coordinator for the Esports industry. He has successfully organized and promoted numerous competitive gaming events, ranging from local gatherings to large-scale tournaments with over 300 attendees.

He has hands-on experience organizing Esports events for hundreds of attendees, including tournaments for games like Smash Ultimate.

Personality Overview

Results Focused

Fast-paced

Long-term Focused

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Event Coordination
Has extensive freelance experience organizing and advertising Esports events for audiences ranging from 50 to over 1000 attendees.
Brand Marketing
Specializes in branding and uses a hands-on approach to lead teams through complex and strategic marketing projects across various industries.
Social Media Analytics
Passionate about social media planning and management, focusing on using analytics to drive business intelligence decisions for clients.

Media Appearances

Daniel has no verified media appearances

Work History

9-2025
Marketing Specialist II at BioTechnique
8-2024 - 9-2025
Marketing and Communications Coordinator at Engle Printing & Publishing Co., Inc.
10-2023 - 8-2024
Expert at Apple
8-2021 - 10-2023
Specialist at Apple
8-2016
Event Coordinator at Freelance

Education

8-2016 - 5-2024
Bachelor of Arts - BA from Millersville University of Pennsylvania
8-2016 - 5-2024
Bachelor of Science - BS from Millersville University of Pennsylvania

More Information

Social Presence :

Prographics :

Exp : 9 Location : Lancaster, Pennsylvania, United States Job Level : Junior Designation : Marketing Specialist II at BioTechnique
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Daniel

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Daniel take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Daniel

Personality Compatibility


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