Danielle Patterson

Pioneer
DISC Type : dis

Co-Owner at City Print +

Sydney, Nova Scotia, Canada

Overview

Danielle Patterson is the Partner of The Anchored Group, overseeing a diverse portfolio of businesses in marketing, recruiting, print, and IT. A graduate of Bishops University, she is described by peers as a passionate, driven, and strategic leader. Her focus is on delivering exceptional results and fostering business growth.

Deeply committed to her community, Danielle actively supports local initiatives in Cape Breton. She is involved in fundraising for the Cape Breton Regional Hospital Foundation and mentors local entrepreneurs by serving as a judge for the Spark Nova Scotia tech competition, demonstrating a passion for regional development.

Danielle is a co-owner and partner across four distinct and successful local businesses.

Personality Overview

Dynamic But Sincere

Driven But Considerate

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Local Entrepreneurship
Passionate about fostering local business, she serves as a judge for the Spark Nova Scotia tech competition to help fund new ideas and mentor entrepreneurs.
Community Fundraising
Actively supports local causes and has been part of record-breaking fundraising days for the Cape Breton Regional Hospital Foundation.
Business Growth
Reflects on the growth of her companies in both team size and sales, showing a clear focus on expansion and achieving results.

Media Appearances

Danielle has no verified media appearances

Work History

1-2024
Co-Owner at City Print +
2-2022
Co-Owner at Anchored Recruiting Ltd.
6-2017
Co-Owner at Anchored Ideas Ltd.
3-2016
Founding Partner at Devantec IT and Security
5-2009 - 3-2014
Director of Operations at Local real estate & commercial development company

Education

2004 - 2008
Bachelor of Business Administration (BBA) from Bishop's University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Sydney, Nova Scotia, Canada Job Level : N/A Designation : Co-Owner at City Print +
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Insights For Selling To Danielle

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Danielle is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Danielle

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Danielle move?

  • They are generally fast movers and can take quick decisions
  • Can Danielle take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Danielle

Personality Compatibility


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