Danijela Karelse

Critic
DISC Type : C

Chief Financial Officer at Ecorobotix

Zurich, Zurich, Switzerland

Overview

Danijela is the Chief Financial Officer at Ecorobotix, bringing extensive experience from leadership roles in international industrial and technology companies. She is also a Board Member and Chair of the Audit Committee at Stadler Rail, holding a Diploma as an IFRS Accountant and an International Board Certificate.

Beyond her professional roles, she is a proud mother of two boys. Danijela finds that balancing her career with family life has enhanced her leadership qualities, making her more focused, empathetic, and purpose-driven. She actively supports youth development, such as national career discovery initiatives for children.

Unique fact: Alongside her demanding CFO role, she holds a board position at Stadler, a major international rail vehicle manufacturer.

Personality Overview

Negotiator

Critic

Precise

They enjoy working alone and do not rely on others very often.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

AgTech Innovation
As CFO of Ecorobotix, she frequently promotes the company's plant-by-plant AI precision spraying technology, highlighting its sustainability and efficiency benefits for modern farming.
Strategic Growth
She leads the finance function at a high-growth scale-up and recently highlighted the company's successful $150 million Series C and D funding round to fuel acceleration.
Corporate Governance
Serves as a Board Member and chairs the Audit Committee at Stadler Rail, leveraging her International Board Certificate and extensive financial background in corporate oversight.

Media Appearances

Danijela has no verified media appearances

Work History

9-2025
Chief Financial Officer at Ecorobotix
5-2024
Board Member & Chair of the Audit Committee at Stadler
1-2024
Member at WOMEN FOR THE BOARD
1-2022 - 8-2025
CFO NETSTAL Group at NETSTAL
6-2018 - 12-2021
CFO NETSTAL Switzerland at NETSTAL

Education

11-2022 - 11-2023
Education details unavailable from Swiss Board School
2009 - 2010
Diploma as IFRS Accountant from Controller Akademie AG (Schweiz)

More Information

Social Presence :

Prographics :

Exp : 7 Location : Zurich, Zurich, Switzerland Job Level : Leadership Designation : Chief Financial Officer at Ecorobotix
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Insights For Selling To Danijela

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Danijela is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Danijela

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Danijela move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Danijela take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Danijela

Personality Compatibility


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