Danny SCOBIE

Doer
DISC Type : sd

Head of Food To Go, Local Sourcing and New Business Development at Scotmid Co-operative

Edinburgh, Scotland, United Kingdom

Overview

Danny Scobie is a long-standing leader at Scotmid Co-operative, currently spearheading Food To Go, Local Sourcing, and New Business Development. He has progressed through several roles within the company and is focused on evolving Scotmids fresh food offerings, earning industry award nominations for his work.

He was instrumental in launching unique, locally sourced products from the Shetland Islands across Scotmid stores, including the memorably named "Puffin Poo" and "Reindeer Poo" confectionery.

Personality Overview

Deliberate Doer

Results Focused

Strategic Planner

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Food To Go Innovation
His primary role involves developing and expanding Scotmid's 'The Kitchen' food-to-go concept, for which his team has been shortlisted for industry awards.
Local Sourcing
A key part of his title and a demonstrated passion, he actively seeks out and promotes unique local suppliers, such as bringing products from Shetland to mainland stores.
New Product Development
He frequently posts about NPD hitting Scotmid shelves, showing excitement for introducing new and exclusive items to customers.

Media Appearances

Scotmid crowned favourite Food‑to‑Go convenience retailer. Featured in Scotmid Co-operative (official website)

See Now

Work History

9-2024
Head of Food To Go, Local Sourcing and New Business Development at Scotmid Co-operative
1-2022 - 9-2024
Head of Food To Go at Scotmid Co-operative
2013 - 1-2022
Food To Go Operations Manager at Scotmid Co-operative
6-2004 - 6-2013
Regional business manager at Scotmid Co-operative

Education

Danny has no verified education history

More Information

Social Presence :

Prographics :

Exp : 21 Location : Edinburgh, Scotland, United Kingdom Job Level : Mid-senior Designation : Head of Food To Go, Local Sourcing and New Business Development at Scotmid Co-operative
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Insights For Selling To Danny

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Danny is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Danny

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Danny move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Danny take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Danny

Personality Compatibility


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