Dara Pauker

Critic
DISC Type : C

Founder & CEO at Dauntless Decisions, LLC

United States

Overview

Dara Pauker is a retail strategist and operator with over 20 years of experience driving growth for brands in apparel, footwear, and beauty. As the Founder and CEO of Dauntless Decisions, she advises CEOs and private equity firms. A Bain & Company alum, she holds degrees from Harvard and The Wharton School.

She is passionate about transforming businesses and actively supports her professional community by celebrating the successes of fellow independent consultants. Dara frequently engages with the retail industrys top minds by participating in and emceeing major events like the CommerceNext Growth Show.

Unique fact: Dara has served as a strategic advisor to the CEO of Caleres, a $3 billion footwear company, for over four years.

Personality Overview

Information Seeker

ROI Driven

Objective Thinker

They don’t appreciate bells and whistles unless backed by data.  They prefer to analyze logically and value objective facts over emotions. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Retail Growth Strategy
Her entire career, including roles as COO of DXL Group and CEO of ghd North America, has been focused on creating and executing strategies for business growth.
Omnichannel Transformation
Her experience spans both e-commerce and physical retail stores, and she emceed the Omnichannel Transformation track at the recent CommerceNext Growth Show.
Independent Consulting
As the founder of her own successful consultancy, she actively welcomes and promotes other professionals who are launching their own advisory services.

Media Appearances

Dara Pauker – Success Coach, Wharton Chief Strategy Officer. Featured in The Org

See Now

Work History

10-2014
Founder & CEO at Dauntless Decisions, LLC
12-2023
Success Coach, Wharton Chief Strategy Officer Program at Emeritus
12-2021 - 4-2023
Consultant/Chief Operating Officer at DXL Group
9-2021 - 2-2023
Success Coach, Columbia Business School Chief Marketing Officer Program at Emeritus
1-2012 - 6-2014
President and General Manager, ghd North America at ghd

Education

MBA from The Wharton School
A.B. from Harvard University

More Information

Social Presence :

Prographics :

Exp : 13 Location : United States Job Level : Leadership Designation : Founder & CEO at Dauntless Decisions, LLC
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Insights For Selling To Dara

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready to answer many clarity-seeking questions and requests for information
  • Tell them what ROI they can expect

DONT's

  • Don’t try too hard to build a relationship with them
  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dara is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Dara

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Dara move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Dara take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Dara

Personality Compatibility


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