Darleen Scherer is a coffee brand strategist and founder of Black Sheep with over 20 years of experience. She co-founded and scaled the 7-figure brand Gorilla Coffee before selling it. She is a Licensed Arabica Q grader and is described by colleagues as creative, organized, and a solid leader.
Darleen draws business and branding inspiration from her travels, particularly from experiences in Tokyo. She is an avid learner, following insights from publications like the Harvard Business Review and the World Economic Forum to inform her strategic approach to business growth and marketing.
She once had a branding epiphany about the coffee industry while staying in a $200/night capsule hotel in Tokyo.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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