Darleen Scherer
Commander · DISC type DDarleen Scherer is a coffee brand strategist and founder of Black Sheep with over 20 years of experience. She co-founded and scaled the 7-figure brand Gorilla Coffee before selling it. She is a Licensed Arabica Q grader and is described by colleagues as creative, organized, and a solid leader.
Darleen draws business and branding inspiration from her travels, particularly from experiences in Tokyo. She is an avid learner, following insights from publications like the Harvard Business Review and the World Economic Forum to inform her strategic approach to business growth and marketing.
She once had a branding epiphany about the coffee industry while staying in a $200/night capsule hotel in Tokyo.
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They like to be in a position where they can control the conversation and terms. They are very proud of what they do. They respond well to strong and respectful communication.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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