Darrell Jursa

Pioneer
DISC Type : DSI

Global Client Lead, OneAudible (WPP) at Wavemaker

Chicago, Illinois, United States

Overview

Darrell is a media and integrated marketing executive with over 20 years of experience leading global teams and developing strategies for major brands in the CPG, hospitality, and auto industries. People who have worked with him describe him as an integrated marketer to the core who can make complex ideas simple.

He has a passion for connecting American consumers with Portugals coastal heritage. He is the fishmonger for a business that curates and imports premium Portuguese conservas, sharing the cultural narratives behind the unique culinary art form.

He has developed his own principle for influencer programs called the "G. O. G. O. Principle" which means "Get On (and) Get Off".

Personality Overview

Driven But Considerate

Dynamic But Sincere

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Integrated Marketing
A core focus throughout his 20+ year career, excelling in developing systems for complex marketing functions and integrating sales and marketing activities.
Portuguese Cuisine
Co-founded Tin-d Conservas e Petiscos to connect American consumers to the essence of Portugal’s coastal heritage through premium, curated canned goods.
Media & Commerce
His experience includes developing solutions to maximize efficiency and return on media, shopper marketing, and e-commerce investments for global CPG brands.

Media Appearances

Darrell has no verified media appearances

Work History

1-2026
Global Client Lead, OneAudible (WPP) at Wavemaker
1-2024
Executive Director, Client Lead at Mindshare
1-2024 - 1-2026
Client Lead, Discover/Capital One (WPP) at Mindshare
11-2022 - 1-2024
Head of Client Solutions at the grdnrs
1-2022
Fishmonger at Tin-d Conservas e Petiscos

Education

Bachelor of Arts - BA from Columbia College Chicago

More Information

Social Presence :

Prographics :

Exp : 29 Location : Chicago, Illinois, United States Job Level : Senior Designation : Global Client Lead, OneAudible (WPP) at Wavemaker
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Insights For Selling To Darrell

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Darrell is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Darrell

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Darrell move?

  • They are generally fast movers and can take quick decisions
  • Can Darrell take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Darrell

Personality Compatibility


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