Darren Cathan

Enthusiast
DISC Type : i

I Bought it at Auction with Sarah Beeny at Little Gem

London, England, United Kingdom

Overview

Darren has no verified overview

Personality Overview

Story Driven

Consensus Focused

Optimistic

They are generally friendly, so be careful when relying on their word.  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Darren has no verified topics they care about

Media Appearances

Darren has no verified media appearances

Work History

11-2025 - 1-2026
I Bought it at Auction with Sarah Beeny at Little Gem
1-2025 - 5-2025
Editor at Lion Television
8-2024 - 9-2024
Editor Vicky Patterson's: My Big Fat Geordie Wedding at Hello Mary
8-2016
Editor at Freelance
Editor and Broadcast Consultant at FREELANCE

Education

Education details unavailable from University of Roehampton

More Information

Social Presence :

Prographics :

Exp : 8 Location : London, England, United Kingdom Job Level : Middle Designation : I Bought it at Auction with Sarah Beeny at Little Gem
URL has been copied!

Insights For Selling To Darren

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Speak from experience about success that the product has seen with other customers
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Darren is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Darren

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Darren move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Darren take some risk or not?

  • They can take some low-probability risks if needed.

You And Darren

Personality Compatibility


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