Darren Ekron

Evaluator
DISC Type : csd

Marketing Specialist at SSP Corporation

Twinsburg, Ohio, United States

Overview

Darren is a Marketing Specialist at SSP Corporation, where he leverages a deep, multi-faceted understanding of the business gained from previous roles in sales, product management, and continuous improvement. He focuses on blending creativity with data, using Excel, Power BI, and HubSpot to bridge the gap between marketing and sales and deliver impactful campaigns.

As a company advocate, Darren actively promotes SSPs award-winning, people-first culture on social media. He frequently shares job opportunities, demonstrating a personal investment in helping his company attract new talent and grow. This indicates a strong sense of pride and loyalty to his workplace and colleagues.

His uniquely versatile career path within SSP, progressing from sales and lean coordination to marketing, gives him a holistic view of the business.

Personality Overview

Hard To Convince

Thorough Evaluator

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Marketing & Sales Alignment
His profile highlights using insights to bridge the gap between sales and marketing, informed by his prior experience leading sales teams within the same company.
Data-Driven Marketing
He emphasizes using data, Excel, and Power BI to bring clarity and impact to marketing initiatives, focusing on performance and continuous improvement.
Workplace Culture
He publicly celebrates his company being named a "Top Workplace, " showing he cares about a positive, people-first environment that values its employees.

Media Appearances

Darren has no verified media appearances

Work History

1-2016
Marketing Specialist at SSP Corporation
9-2011
Sales Manager at SSP Corporation
4-2010 - 9-2011
Continuous Improvement / Lean Coordinator at SSP Corporation
6-2008 - 4-2010
Sales Supervisor at SSP Corporation
1-2003 - 6-2008
Valve Product Manager at SSP Corporation

Education

Darren has no verified education history

More Information

Social Presence :

Prographics :

Exp : 32 Location : Twinsburg, Ohio, United States Job Level : Junior Designation : Marketing Specialist at SSP Corporation
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Insights For Selling To Darren

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Darren is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Darren

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Darren move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Darren take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Darren

Personality Compatibility


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