Darren LaShelle

Wildcard
DISC Type : sci

President and CEO at Northern California Public Media

San Francisco Bay Area, United States

Overview

Darren has no verified overview

Personality Overview

Curious But Skeptical

Requires Proof

ROI Driven

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Darren has no verified topics they care about

Media Appearances

Darren has no verified media appearances

Work History

1-2020
President and CEO at Northern California Public Media
1-2015 - 12-2019
Director of Content at Northern California Public Media
12-2009 - 1-2015
Director of Content and Creative Services at WGTE Public Media
9-2002 - 12-2009
Director of TV Broadcast Services at WGTE Public Media
1-2000 - 9-2002
Programming Director at WGTE Public Media

Education

1985 - 1989
BA from Marietta College
1-2021 - 12-2021
Certificate from Riley Institute at Furman University

More Information

Social Presence :

Prographics :

Exp : 32 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : President and CEO at Northern California Public Media
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Insights For Selling To Darren

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Share testimonials from known people and give multiple examples of product value
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Darren is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Darren

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Darren move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Darren take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Darren

Personality Compatibility


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