Darren Mooney

Inspirer
DISC Type : id

Creative Director and Founder at Global Brand Communications

Greater Bournemouth Area, United Kingdom

Overview

Darren is the award-winning Founder and Creative Director of StudioGlobal, an agency he established over 25 years ago. He specializes in helping brands stand out through story-driven content, film, and animation. People he has worked with describe his creative work as high-quality and invaluable. He holds an HND from the Arts University Bournemouth.

Outside of work, Darren is deeply involved in his community, recently completing a 20-day sea dipping challenge that raised thousands for a childrens hospice. He has a sporting background and nearly became a professional footballer, following in the footsteps of his father who played for AFC Bournemouth. He also spent part of his childhood in Sweden.

Interesting fact: He can speak conversational Swedish.

Personality Overview

Charming & Persuasive

Fast Adopter

Decisive

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Brand Storytelling
His agency's core philosophy is "Your Story, Beautifully Told, " focusing on creating emotive and engaging content for clients like Virgin Media.
Community Fundraising
Actively undertakes personal challenges, like daily sea dips, to raise significant funds and awareness for local charities, including children's hospices.
Creative Agency Evolution
Often discusses his journey of evolving his business from a traditional print studio into a modern film and digital creative agency.

Media Appearances

Darren has no verified media appearances

Work History

Creative Director and Founder at Global Brand Communications
1-2000
Creative Director, Head of Hustle and Founder at StudioGlobal at Global Brand Communications
Founder and Creative Director at Global Brand Communications
Junior Designer at Marquee Print
Junior Designer at Tormey Design

Education

1991 - 1995
HND from Arts University Bournemouth
Education details unavailable from Summerbee Junior and Senior (head boy..yep..I know..unbelievable)

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Bournemouth Area, United Kingdom Job Level : Leadership Designation : Creative Director and Founder at Global Brand Communications
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Insights For Selling To Darren

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Darren is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Darren

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Darren move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Darren take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Darren

Personality Compatibility


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