Darren Morris

Initiator
DISC Type : Di

Founder at Inochi Longevity

United Kingdom

Overview

Darren is the founder of Inochi Longevity, a Biometric Performance and Healthspan Specialist for professionals over 40. With a background as a CMO and Marketing Director, he holds certifications in Lifestyle Coaching from Harvard Medical School and Precision Longevity, leveraging his marketing and wellness expertise to help clients reverse biometric decline.

Inspired by his mothers fitness journey, Darren is passionate about making health accessible and understandable. He is an avid cyclist, having previously served as the Managing Director for Cycling at Halfords and founded a bike-tech startup called GloRide. He often writes about the books that have shaped his longevity philosophy.

He once pitched his cycling light invention on the TV show Dragons Den and has used his own teachings to reduce his biological age by 17 years.

Personality Overview

Risk-Accepting

Conviction Driven

Impact-Oriented

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Healthspan & Longevity
As the founder of Inochi Longevity, he coaches clients on slowing biological ageing through lifestyle-first approaches and critiques the industry's fear-based marketing.
Biometric Performance
He specializes in helping professionals over 40 use wearable data and physiological analysis to identify and correct burnout before it compromises performance.
Cycling Innovation
Previously the Managing Director for Cycling at Halfords, he also founded GloRide, a bike light startup he pitched on the UK television show Dragons' Den.

Media Appearances

How to Age Well — The Science and Secrets of Longevity (Masterclass). Featured in Inochi Longevity

See Now

Work History

2-2024
Founder at Inochi Longevity
4-2022 - 3-2024
Chief Marketing Officer at Character.com
8-2020 - 4-2022
Global Marketing and Sales Director at Vivo Life
1-2019 - 7-2020
Marketing Consultant at Hoxby
9-2017 - 1-2019
Managing Director & Marketing Director - Cycling at Halfords

Education

2-2024 - 4-2025
Lifestyle and Wellness Coaching from Harvard Medical School
2-2024 - 12-2024
Precision Longevity Certification from Human Longevity Institute

More Information

Social Presence :

Prographics :

Exp : N/A Location : United Kingdom Job Level : N/A Designation : Founder at Inochi Longevity
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Insights For Selling To Darren

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Focus on the big picture and the strategic value of your product
  • Look like someone who is on top of their game

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Darren is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Darren

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Darren move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Darren take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Darren

Personality Compatibility


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