Qasim Mian

Judge
DISC Type : Dc

Head of Sales, Canada at Creatively Squared

Calgary, Alberta, Canada

Overview

Qasim leads Canadian sales for Creatively Squared, specializing in creative intelligence for CPG brands. With a background in programmatic advertising at firms like The Trade Desk, he is currently an MBA candidate at Boston University. Colleagues describe him as high-energy, motivated, and bright, with an entrepreneurial mindset.

He is dedicated to continuous learning, currently pursuing his Master of Business Administration. In the past, he has also completed certifications in Product Management and IT support, demonstrating a commitment to expanding his professional skill set beyond his direct role in sales and client partnerships.

Unique fact: In a previous role, Qasim managed over $20 million in omni-channel programmatic ad spend.

Personality Overview

Fast But Wary

Features Driven

Objective Thinker

They are not always relationship oriented.  They prefer to be the ones controlling the conversation or defining the terms. They take a lot of pride in personal achievements.

Topics They Care About

Creative Intelligence
His current role and recent posts focus on helping CPG brands move from creative guesswork to data-driven creative intelligence to improve performance.
Creator Economy
He actively discusses the evolving relationship between brands and creators, analyzing different strategic approaches for collaboration and content generation.
Ad Creative Performance
He analyzes how platform algorithm changes, like Meta's Andromeda update, fundamentally impact creative strategy and performance, emphasizing the need for creative diversity.

Media Appearances

Qasim has no verified media appearances

Work History

7-2025
Head of Sales, Canada at Creatively Squared
4-2024 - 5-2025
Sales Lead at Cardlytics
6-2022 - 3-2024
Principal Customer Success Manager, Data Clean Rooms at LiveRamp
1-2020 - 6-2022
Senior Programmatic Trader at The Trade Desk
8-2018 - 1-2020
Senior Specialist, Programmatic Strategy & Optimization at MediaMath

Education

1-2025 - 12-2026
Master of Business Administration - MBA from Questrom School of Business, Boston University
2016 - 2016
Product Management Certificate from General Assembly

More Information

Social Presence :

Prographics :

Exp : 13 Location : Calgary, Alberta, Canada Job Level : Mid-senior Designation : Head of Sales, Canada at Creatively Squared
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Insights For Selling To Qasim

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Objectively showcase the impact that your product creates

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don't try too hard to forge relationships with them
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Qasim is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Qasim

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Qasim move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Qasim take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Qasim

Personality Compatibility


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