Darwin S. in

Darwin S.

Sharpshooter · DISC type CD
Product Growth & AI Search - Technical SEO at HubSpot
📍 New York, New York, United States

Darwin is a seasoned Technical SEO and AI Product Leader at HubSpot with over a decade of experience. He enhances organic search for top companies and develops industry-recognized tools. Colleagues describe him as "incredibly smart" and "innovative, " consistently sharing his knowledge.

He is the creator of the widely used GSC Guardian Chrome extension for SEOs and co-founded Add To Cart AI, which aims to revolutionize the online shopping experience by removing friction from the buying journey.

He coined the term "The Great Decoupling of Search" to describe the significant shift in search economics driven by AI.

Read the full overview →
Experience
22 Years
Current Role
Product Growth & AI Search - Technical SEO
Job Level
Leadership
Location
New York, New York, United States
Personality Overview

How Darwin shows up

ROI Driven
Precise But Practical
Rigorous & Demanding

They like to stay in control of the negotiation or defining of the terms. They respond well to strong and respectful communication. They put a lot of effort into ensuring personal success.

Priorities

Topics Darwin cares about

Future of Search
He coined the term "The Great Decoupling" to describe AI's impact on search, a topic he writes and speaks about extensively.
AI-Powered E-commerce
Co-founded Add To Cart AI, an end-to-end AI shopping agent designed to simplify the online buying journey and reduce cart abandonment.
+5 more topics Login to view topics
Career

Work history

4-2025
Product Growth & AI Search - Technical SEO
HubSpot
10-2024
Co-Founder
Add To Cart AI
4-2023
Co-Founder
AI Studio Lab
10-2024 - 4-2025
Product Manager
Microsoft
2-2024 - 7-2024
Senior Technical SEO Strategist & AI Innovation Manager
Webserv
In the press

Media appearances

Techical SEO: Darwin Santos on AI Search at HubSpot. Featured in YouTube
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Education
2016 - 2016
Certificate in Leading with Finance
Harvard Business School Online
2014 - 2016
Bachelor's degree
Baruch College
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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