Darya Makey

Examiner
DISC Type : cs

Head of E-commerce at MAKEY

United Kingdom

Overview

Darya is the Head of E-commerce at MAKEY, her familys leather goods business, where she drove 3x online revenue growth. She is currently pursuing a Masters in Analytics and Management at London Business School and has experience in venture capital.

She is passionate about empowering female entrepreneurs, having scaled the Founders Social community from 170 to over 2, 000 members. Darya has also managed creative production for a successful online show, securing partnerships with major brands like Whole Foods UK.

She recently won the "Best Innovation" award at an LBS hackathon for an AI project dubbed "The Sims for business. "

Personality Overview

Process Oriented

Unexpressive

Overcautious

Being observant comes to them naturally.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

E-commerce Growth
Led multi-channel e-commerce at MAKEY, tripling online revenue through data-driven optimization of pricing, merchandising, and campaigns.
Female Entrepreneurship
Scaled the Founders' Social community, a network for female founders and investors, from 170 to over 2, 000 members in just six months.
Digital Transformation
Is leading the digital transformation of Belarus's largest leather goods manufacturer, a role that inspired her to pursue a Master's in Analytics.

Media Appearances

Darya has no verified media appearances

Work History

9-2024
Head of E-commerce at MAKEY
5-2024 - 9-2024
Marketing Team Lead at MAKEY
5-2023 - 3-2024
Associate at Unorthodox Ventures
5-2023 - 2-2024
Associate at Founders' Social
8-2023 - 1-2024
Associate Creative Producer at My Kitchen, Her Story

Education

8-2025 - 6-2026
Master's degree from London Business School
9-2021 - 2024
Bachelor's degree from Bayes Business School

More Information

Social Presence :

Prographics :

Exp : 3 Location : United Kingdom Job Level : Mid-senior Designation : Head of E-commerce at MAKEY
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Insights For Selling To Darya

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Darya is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Darya

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Darya move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Darya take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Darya

Personality Compatibility


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