Tom Goode

Enthusiast
DISC Type : i

Customer and eCommerce Director at MandM Direct

Hereford, England, United Kingdom

Overview

As Customer and eCommerce Director at MandM Direct, Tom Goode is a data-driven leader focused on practical results over trends. He uses shopper behavior data and customer lifetime value models to understand customers, improve marketing ROI, and build loyalty. Colleagues have described him as helpful and proactive.

Outside of his primary role, Tom shows an interest in community engagement and philanthropy. He has publicly expressed his enthusiasm for his companys charitable partnerships, particularly the collaboration with the Harris Foundation.

Tom recently spearheaded the launch of an AI-centric mobile app designed to transform the shopping experience and drive future business growth.

Personality Overview

Amiable & Agreeable

Optimistic

Non-Confrontational

They are generally friendly, so be careful when relying on their word.  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Data-Driven Marketing
He emphasizes using customer lifetime value models and first-party data to understand shopper behavior, improve retention, and boost marketing ROI.
Retail Innovation
Recently led the launch of an AI-powered mobile app and interactive live shopping events to modernize the customer experience and drive growth.
Customer Retention
A core focus of his strategy is improving customer loyalty by shifting from a marketing-oriented approach to a more customer-centric one.

Media Appearances

Marketing That Matters: How MandM Direct is using data to improve .... Featured in Apple Podcasts

See Now

Work History

8-2018
Customer and eCommerce Director at MandM Direct
10-2013 - 8-2018
Head of Digital at MandM Direct
1-2011 - 10-2013
Digital Marketing Manager at Mainline Menswear
2-2010 - 1-2011
Web and E-Marketing Manager at Yorkshire Forward
12-2007 - 2-2010
Web Manager at Livability

Education

Education details unavailable from Google Squared

More Information

Social Presence :

Prographics :

Exp : 22 Location : Hereford, England, United Kingdom Job Level : Mid-senior Designation : Customer and eCommerce Director at MandM Direct
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Compliment them about their personality if you get a chance
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Tom

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Tom take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Tom

Personality Compatibility


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