Tom Goode in

Tom Goode

Enthusiast · DISC type i
Customer and eCommerce Director at MandM Direct
📍 Hereford, England, United Kingdom

As Customer and eCommerce Director at MandM Direct, Tom Goode is a data-driven leader focused on practical results over trends. He uses shopper behavior data and customer lifetime value models to understand customers, improve marketing ROI, and build loyalty. Colleagues have described him as helpful and proactive.

Outside of his primary role, Tom shows an interest in community engagement and philanthropy. He has publicly expressed his enthusiasm for his companys charitable partnerships, particularly the collaboration with the Harris Foundation.

Tom recently spearheaded the launch of an AI-centric mobile app designed to transform the shopping experience and drive future business growth.

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Experience
22 Years
Current Role
Customer and eCommerce Director
Job Level
Mid-senior
Location
Hereford, England, United Kingdom
Personality Overview

How Tom shows up

Amiable & Agreeable
Optimistic
Non-Confrontational

They are generally friendly, so be careful when relying on their word. They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Priorities

Topics Tom cares about

Data-Driven Marketing
He emphasizes using customer lifetime value models and first-party data to understand shopper behavior, improve retention, and boost marketing ROI.
Retail Innovation
Recently led the launch of an AI-powered mobile app and interactive live shopping events to modernize the customer experience and drive growth.
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Career

Work history

8-2018
Customer and eCommerce Director
MandM Direct
10-2013 - 8-2018
Head of Digital
MandM Direct
1-2011 - 10-2013
Digital Marketing Manager
Mainline Menswear
2-2010 - 1-2011
Web and E-Marketing Manager
Yorkshire Forward
12-2007 - 2-2010
Web Manager
Livability
In the press

Media appearances

Marketing That Matters: How MandM Direct is using data to improve .... Featured in Apple Podcasts
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Education
Education details unavailable
Google Squared
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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