Dave Anderson in

Dave Anderson

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Board Member at e2E, LLC
📍 Kansas City, Missouri, United States

Dave Anderson is the Co-Founder and COO of SellingInnovations, a firm focused on the science of selling. A Go-To-Market executive with experience at Vista Equity Partners and Gartner, he is a graduate of Indiana Universitys Kelley School of Business and contributed to research for "The Challenger Sale. "

Originally from the Chicago area, Dave now resides in Kansas City with his wife and three children. He is a passionate supporter of his alma maters sports teams, identifying as a "forever Hoosier" and closely following the universitys football program.

His firms research, which formed the basis for the book "The JOLT Effect, " analyzed over 2. 5 million sales calls to understand customer indecision.

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Experience
26 Years
Current Role
Board Member
Job Level
Leadership
Location
Kansas City, Missouri, United States
Personality Overview

How Dave shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Dave cares about

Go-To-Market Strategy
As an Executive Director at Vista Equity Partners, he partnered with portfolio company CEOs to build and execute their plans for scaling GTM teams for growth.
Sales Science
His company studies high-performing seller behavior by analyzing millions of sales calls to help GTM organizations drive more predictable revenue.
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Career

Work history

12-2024
Board Member
e2E, LLC
8-2024
Co-Founder and COO
SellingInnovations
12-2021 - 8-2024
Executive Director, Go-To-Market
Vista Equity Partners
3-2019 - 12-2021
Director, Go-To-Market
Vista Equity Partners
2-2018 - 3-2019
Vice President, Advisory Services
Gartner
In the press

Media appearances

Dave Anderson, Co-Founder and COO - SellingInnovations. Featured in SellingInnovations
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Education
1996 - 2000
BS
Indiana University Bloomington
1996 - 2000
BS
Indiana University - Kelley School of Business
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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