Dave Anderson is the Co-Founder and COO of SellingInnovations, a firm focused on the science of selling. A Go-To-Market executive with experience at Vista Equity Partners and Gartner, he is a graduate of Indiana Universitys Kelley School of Business and contributed to research for "The Challenger Sale. "
Originally from the Chicago area, Dave now resides in Kansas City with his wife and three children. He is a passionate supporter of his alma maters sports teams, identifying as a "forever Hoosier" and closely following the universitys football program.
His firms research, which formed the basis for the book "The JOLT Effect, " analyzed over 2. 5 million sales calls to understand customer indecision.
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