Dave McGinn

Commander
DISC Type : D

CEO Daisy Communications at Daisy Communications

United Kingdom

Overview

Dave McGinn is a transformational leader, recently the CEO of Daisy Communications, with extensive experience in M&A and go-to-market strategy. He drove significant growth, customer satisfaction, and employee engagement over 16 years, culminating in a major strategic transaction with Virgin Media O2.

Dave is passionate about people-centric leadership, emphasizing that partnerships and purpose are the true drivers of success. He has pursued education in sustainable business and generative AI, reflecting a commitment to modern, ethical leadership and continuous learning. In his spare time, he has taken up marathon swimming.

Interesting fact: He was recognized as one of the Top 50 most influential leaders in the UK mobile industry.

Personality Overview

Impact-Driven

Risk-Taker

Very Quick

More than the product, they care about the impact of the product.  They take a lot of pride in personal achievements. They are not always relationship oriented.

Topics They Care About

M&A Strategy
His tenure as CEO of Daisy Communications concluded with the successful completion of a major strategic merger with Virgin Media O2.
Employee Engagement
He successfully reduced employee attrition at Daisy, leading the company to be recognized as the #1 telecom company to work for in Q1 2023.
Go-to-Market Transformation
This is a core expertise highlighted across his professional profiles, focused on driving transformative growth and maximising profitability.

Media Appearances

Dave has no verified media appearances

Work History

4-2016
CEO Daisy Communications at Daisy Communications
8-2009 - 3-2016
Managing Director. Daisy Distribution at Daisy Distribution
9-2004 - 9-2009
Managing Director at Redstone Mobile
9-1999 - 3-2004
Sales Director at Anglia Telecom

Education

1-2023 - 6-2023
Sustainable and Socially-Responsible Business from Alliance Manchester Business School
10-2023 - 11-2023
Generative Ai for Everyone from Coursera

More Information

Social Presence :

Prographics :

Exp : 25 Location : United Kingdom Job Level : Leadership Designation : CEO Daisy Communications at Daisy Communications
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Insights For Selling To Dave

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dave is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Dave

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Dave move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Dave take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Dave

Personality Compatibility


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