Dave McMorran in

Dave McMorran

Questioner · DISC type c
Field CTO at Litmus
📍 Greater Chicago Area, United States

Dave McMorran is a Field CTO at Litmus with over 30 years of experience in industrial automation. An expert in IoT and Industry 4. 0, he leverages his Electrical Engineering degree from the University of Illinois Urbana-Champaign to help manufacturers improve processes. Colleagues describe him as a caring expert.

He holds certifications in brand storytelling and viral marketing, suggesting an interest in crafting high-impact campaigns and compelling content that resonates with an audience.

Unique Fact: Dave is the author of a publication titled, "To IoT, or Not to IoT? "

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Experience
17 Years
Current Role
Field CTO
Job Level
Leadership
Location
Greater Chicago Area, United States
Personality Overview

How Dave shows up

Price-Sensitive
Value Seeker
Systematic

It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Priorities

Topics Dave cares about

Industrial Data Strategy
He focuses on helping manufacturers build effective data strategies, emphasizing the importance of identifying the 'why' and achieving quick wins within the first 90 days.
Smart Factories
Passionate about making factories and buildings smarter through IoT and Industry 4. 0 to improve margins, quality, and throughput for customers.
+5 more topics Login to view topics
Career

Work history

9-2025
Field CTO
Litmus
8-2022
Director of Sales Engineering
Litmus
2-2020 - 8-2022
Senior Sales Engineer
Litmus
1-2017 - 2-2020
Business Development Manager
ICONICS, Inc.
4-2016 - 12-2016
Senior Manager - Business Development & Operations
Sarla Technologies
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1986 - 1990
EE
University of Illinois Urbana-Champaign
Education details unavailable
Crystal Lake South
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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