Dave McMorran

Questioner
DISC Type : c

Field CTO at Litmus

Greater Chicago Area, United States

Overview

Dave McMorran is a Field CTO at Litmus with over 30 years of experience in industrial automation. An expert in IoT and Industry 4. 0, he leverages his Electrical Engineering degree from the University of Illinois Urbana-Champaign to help manufacturers improve processes. Colleagues describe him as a caring expert.

He holds certifications in brand storytelling and viral marketing, suggesting an interest in crafting high-impact campaigns and compelling content that resonates with an audience.

Unique Fact: Dave is the author of a publication titled, "To IoT, or Not to IoT? "

Personality Overview

Price-Sensitive

Value Seeker

Systematic

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Topics They Care About

Industrial Data Strategy
He focuses on helping manufacturers build effective data strategies, emphasizing the importance of identifying the 'why' and achieving quick wins within the first 90 days.
Smart Factories
Passionate about making factories and buildings smarter through IoT and Industry 4. 0 to improve margins, quality, and throughput for customers.
OT & IT Collaboration
He often discusses the importance of bridging the gap between operations technology (OT) and information technology (IT), focusing on the human element of technology adoption.

Media Appearances

Dave has no verified media appearances

Work History

9-2025
Field CTO at Litmus
8-2022
Director of Sales Engineering at Litmus
2-2020 - 8-2022
Senior Sales Engineer at Litmus
1-2017 - 2-2020
Business Development Manager at ICONICS, Inc.
4-2016 - 12-2016
Senior Manager - Business Development & Operations at Sarla Technologies

Education

1986 - 1990
EE from University of Illinois Urbana-Champaign
Education details unavailable from Crystal Lake South

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Chicago Area, United States Job Level : Leadership Designation : Field CTO at Litmus
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Insights For Selling To Dave

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dave is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Dave

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Dave move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Dave take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Dave

Personality Compatibility


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