Dave Nolen in

Dave Nolen

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VP Category Leadership and Shopper Insights at Kraft Heinz
📍 Palmyra, Pennsylvania, United States

Dave Nolen is an experienced Vice President specializing in Shopper Insights and Category Management for top consumer goods companies like Kraft Heinz, Perdue Farms, and The Hershey Company. He leverages deep knowledge of data applications to drive growth with retail partners and is a proud graduate of Penn State University.

Outside of his corporate roles, Dave follows major trends in management consulting and retail industries. He is also likely a supporter of his alma maters sports teams, particularly the Nittany Lions football team, a common interest for Penn State alumni.

Unique fact: He believes in iterative improvement, stating that "reinventing the aisle doesnt have to be a complete overhaul. "

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Experience
22 Years
Current Role
VP Category Leadership and Shopper Insights
Job Level
Senior
Location
Palmyra, Pennsylvania, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Dave cares about

Shopper Insights
His career focus and current VP title are centered on understanding consumer behavior. He is also actively hiring for a Director of Shopper Insights.
Category Management
A core competency throughout his career, he has spoken at industry events like the NACS Show on "Category Management 101. "
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Career

Work history

5-2025
VP Category Leadership and Shopper Insights
Kraft Heinz
11-2024 - 4-2025
Vice President of Category Management
Perdue Farms
6-2018 - 11-2024
Vice President Category Management & Shopper Insights
The Hershey Company
8-2014 - 6-2018
Senior Director US Category Management
The Hershey Company
4-2013 - 8-2014
Senior Director Walmart Category Management
The Hershey Company
In the press

Media appearances

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Education
1988 - 1992
Education details unavailable
Penn State University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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