Dave Terpstra

Observer
DISC Type : ic

Vice President of Data and Architecture at Bath & Body Works

Dearborn, Michigan, United States

Overview

Dave Terpstra is the Vice President of Data and Architecture at Bath & Body Works, where he scales data and integration functions. He previously spent 18 years at Ford, leading global teams in data engineering and AI. He holds a Master of Science from the University of Michigan-Dearborn.

His career began with an early exploration into being an actuary, where through working with various computer applications, he discovered his true passion was software engineering, which redirected his professional journey.

Personality Overview

Value Driven

Curious

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Scaling Data Functions
His current role at Bath & Body Works involves scaling the company's data, integration, and architecture functions.
Big Data Ecosystems
At Ford, he led the design and operation of the 'Data Factory, ' a big data ecosystem utilizing a lake, warehouse, and mart architecture.
AI & Data Products
Directed a global team at Ford that delivered analytical software for route optimization, vehicle prognostics, and part distribution.

Media Appearances

Dave has no verified media appearances

Work History

9-2024
Vice President of Data and Architecture at Bath & Body Works
11-2020 - 9-2024
Sr. Director of Data Engineering at Ford Motor Company
5-2019 - 11-2020
Director of AI and Data at Ford Motor Company
12-2017 - 5-2019
Director of Enterprise Architecture at Ford Motor Company
Actuary Intern at The Hartford

Education

2007 - 2010
Master of Science from University of Michigan-Dearborn
2002 - 2005
Bachelor of Science from Grove City College

More Information

Social Presence :

Prographics :

Exp : 8 Location : Dearborn, Michigan, United States Job Level : Senior Designation : Vice President of Data and Architecture at Bath & Body Works
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Insights For Selling To Dave

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Focus on immediate action-items rather than the larger goals
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dave is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Dave

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Dave move?

  • They like to analyze well and then make their decisions.
  • Can Dave take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Dave

Personality Compatibility


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