Dave Ulrich

Doer
DISC Type : sd

Co-Founder & Principal at The RBL Group

Alpine, Utah, United States

Overview

Dave Ulrich is a distinguished professor at the University of Michigans Ross School of Business and a co-founder of The RBL Group. With a Ph. D. from UCLA, he is a prolific author and globally recognized thought leader in human resources. Colleagues and clients often describe him as a "luminary, " "brilliant business person, " and the "real guru of leadership. "

Outside of his professional life, Dave is a family man who enjoys hiking, running, and spending time with his wife and their five children. He is also actively involved in his church community, reflecting a deep commitment to his personal faith and values.

He is widely regarded as the "Father of Modern HR" for his revolutionary contributions to the field.

Personality Overview

Fast-paced

Strategic Planner

Long-term Focused

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Next-Gen HR
His recent work and posts are dedicated to defining the future of human resources and developing the next generation of HR leaders.
Human Capability
A core theme of his work is advancing human capability through talent, leadership, and organization to deliver value to all stakeholders.
Building Belonging
He actively discusses creating inclusive workplace cultures where employees feel a sense of belonging, drawing connections to broader social teachings.

Media Appearances

Align People and Analytics, ft. Dave Ulrich | The RBL Group. Featured in Spotify

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How is Value Defined? with Dave Ulrich, Principal at The RBL Group. Featured in Inspired Insider

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Thought Leader and Influencer Interview with Dave Ulrich, Professor & Advisor, RBL Group, University of Michigan. Featured in Thinkers360

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Work History

2000
Co-Founder & Principal at The RBL Group
2007
Winner: Thinkers50 Leadership Awards at Thinkers50 Awards
7-1982
Rensis LIkert Professor Emeritus, Univeristy of MIichigan at University of MIchigan
7-1982 - 8-2025
Rensis Likert Professor at University of Michigan Ross School of Business

Education

Doctor of Philosophy (Ph.D.) from UCLA
Master's study from Brigham Young University

More Information

Social Presence :

Prographics :

Exp : 43 Location : Alpine, Utah, United States Job Level : Leadership Designation : Co-Founder & Principal at The RBL Group
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Insights For Selling To Dave

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dave is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Dave

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Dave move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Dave take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Dave

Personality Compatibility


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