Dave West

Collaborator
DISC Type : is

Consultant at medialakeAI

United Kingdom

Overview

Dave is a seasoned consultant with extensive experience on both the agency and client side of the advertising industry. He currently serves as a Senior Associate at WDC, helping marketers drive operational change, and as a Consultant for MedialakeAI, an AI-first creative technology company.

He expresses a strong sense of empathy for the pressures faced by industry professionals and shows support for his colleagues work and careers. His interests include major global brands like PepsiCo and Samsung, reflecting his deep experience in corporate marketing and advertising.

His experience working extensively within creative agencies and multinational client-side corporations has given him a unique sense of empathy for all parties involved.

Personality Overview

Good Listener

Appreciative

Consensus Builder

Win-win scenarios can appeal strongly to them.  They are more likely to go for proven solutions. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Creative Operations
Highlights the importance of streamlining workflows and optimizing resources to enable higher-value work, a core theme from his past roles and recent commentary.
AI in Creative Tech
Currently consults for MedialakeAI, an "AI-first creative technology company, " and publicly celebrates the company's strong appointments and direction.
Marketing Optimization
His role at WDC focuses on helping marketers improve competitiveness by building optimal in-house models and improving ways of working.

Media Appearances

Dave has no verified media appearances

Work History

5-2023
Consultant at medialakeAI
11-2020
Senior Associate at WDC
1-2017 - 10-2018
Business Director Y&R Productions EMEA and Wunderman at Hogarth Worldwide
4-2009 - 1-2017
Managing Director GREYWORKS at Grey Group
6-2002 - 3-2009
Creative Operations Marketing at Sony Electronics

Education

Dave has no verified education history

More Information

Social Presence :

Prographics :

Exp : 21 Location : United Kingdom Job Level : Senior Designation : Consultant at medialakeAI
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Insights For Selling To Dave

During A Call Or A Meeting

DO's

  • Take time to make them feel comfortable before getting to the main pitch
  • Use phrases like ‘trust me when’, ‘your team will love’ etc.
  • Show genuine interest in solving their problems

DONT's

  • Don’t give the impression of being unproven or risky
  • Don’t push them to make decisions very fast, let them take their time
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dave is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Dave

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Dave move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Dave take some risk or not?

  • It is unlikely that they will take many risks.

You And Dave

Personality Compatibility


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