David Abbott

Pioneer
DISC Type : SDi

Portfolio Marketing Director at The Marketing Centre

Shipley, England, United Kingdom

Overview

David Abbott is an international pricing expert and Fractional CMO with over 35 years of experience in marketing. Educated at the University of Oxford in Engineering Science and Economics, he helps businesses enhance profitability through strategic pricing. Colleagues and clients often describe him as engaging, insightful, and transformative.

David has a self-proclaimed "gardening-phobia" and an ambition to never mow a lawn again. He values integrity and reliability, making no distinction between his personal and business ethics, believing they should be one and the same.

He is the author and speaker behind the uniquely titled keynote, How to Price Your Platypus.

Personality Overview

Driven But Considerate

Decisive But Friendly

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Pricing Psychology
His core work focuses on understanding the hidden psychology of how customers perceive value and make purchasing decisions, which he details in his book "How to Price Your Platypus".
Marketing Strategy
As a Fractional CMO, he has extensive experience developing marketing strategies based on customer insights to drive growth for start-ups, SMEs, and large multinationals.
E-commerce Growth
He has hands-on experience in e-commerce, having launched a new online business that successfully achieved a turnover exceeding £2 million.

Media Appearances

David Abbott – The Marketing Centre Team. Featured in The Marketing Centre

See Now

Work History

6-2017
Portfolio Marketing Director at The Marketing Centre
1-2017 - 11-2025
Associate at gunnercookeConsulting
6-2015 - 1-2019
Marketing Expert Practitioner at The HiveMind Network
6-2015 - 1-2017
Trustee at William Merritt Disabled Living Centre
2-2014 - 2-2019
Director at Aspire Direct

Education

1976 - 1979
MA from University of Oxford
1994 - 1994
CIM Diploma from Alliance Manchester Business School

More Information

Social Presence :

Prographics :

Exp : 37 Location : Shipley, England, United Kingdom Job Level : Mid-senior Designation : Portfolio Marketing Director at The Marketing Centre
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Build a trustworthy relationship while keeping the product center-stage
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from David

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will David move?

  • They are generally fast movers and can take quick decisions
  • Can David take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And David

Personality Compatibility


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