David Abbott is an international pricing expert and Fractional CMO with over 35 years of experience in marketing. Educated at the University of Oxford in Engineering Science and Economics, he helps businesses enhance profitability through strategic pricing. Colleagues and clients often describe him as engaging, insightful, and transformative.
David has a self-proclaimed "gardening-phobia" and an ambition to never mow a lawn again. He values integrity and reliability, making no distinction between his personal and business ethics, believing they should be one and the same.
He is the author and speaker behind the uniquely titled keynote, How to Price Your Platypus.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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