David Abbott in

David Abbott

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Portfolio Marketing Director at The Marketing Centre
📍 Shipley, England, United Kingdom

David Abbott is an international pricing expert and Fractional CMO with over 35 years of experience in marketing. Educated at the University of Oxford in Engineering Science and Economics, he helps businesses enhance profitability through strategic pricing. Colleagues and clients often describe him as engaging, insightful, and transformative.

David has a self-proclaimed "gardening-phobia" and an ambition to never mow a lawn again. He values integrity and reliability, making no distinction between his personal and business ethics, believing they should be one and the same.

He is the author and speaker behind the uniquely titled keynote, How to Price Your Platypus.

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Experience
37 Years
Current Role
Portfolio Marketing Director
Job Level
Mid-senior
Location
Shipley, England, United Kingdom
Personality Overview

How David shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics David cares about

Pricing Psychology
His core work focuses on understanding the hidden psychology of how customers perceive value and make purchasing decisions, which he details in his book "How to Price Your Platypus".
Marketing Strategy
As a Fractional CMO, he has extensive experience developing marketing strategies based on customer insights to drive growth for start-ups, SMEs, and large multinationals.
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Career

Work history

6-2017
Portfolio Marketing Director
The Marketing Centre
1-2017 - 11-2025
Associate
gunnercookeConsulting
6-2015 - 1-2019
Marketing Expert Practitioner
The HiveMind Network
6-2015 - 1-2017
Trustee
William Merritt Disabled Living Centre
2-2014 - 2-2019
Director
Aspire Direct
In the press

Media appearances

David Abbott – The Marketing Centre Team. Featured in The Marketing Centre
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Education
1976 - 1979
MA
University of Oxford
1994 - 1994
CIM Diploma
Alliance Manchester Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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