David Alejandro Vanegas Rodriguez

Sharpshooter
DISC Type : CD

Gerente Nacional de Experiencia y Mercadeo (CXO y CMO) at Coomeva Medicina Prepagada Oficial

Cali, Valle del Cauca, Colombia

Overview

David is the National Manager of Experience and Marketing at Coomeva Medicina Prepagada, bringing 15 years of leadership in technology, innovation, and project management. He leverages his MBA and Stanford innovation studies to drive organizational transformation by integrating data-driven marketing with a customer-centric experience.

He is passionate about utilizing disruptive models and deep customer understanding to enhance user experience and connect people with well-being opportunities. His focus is on evolving his companys brand and service by truly understanding market needs and improving the customer journey across all channels.

He supplemented his MBA by studying innovation and entrepreneurship in Silicon Valley at Stanford University.

Personality Overview

Thorough Evaluator

ROI Driven

Fast But Analytical

More than the product, they care about the effectiveness of the product.  They like to be in a position where they can control the conversation and terms. They like to act fast and expect others to do the same.

Topics They Care About

Customer-Centric Transformation
He leads the integration of marketing and customer experience, believing that a focus on the customer is the primary market differentiator for organizational growth and transformation.
Data-Driven Strategy
Emphasizes using data intelligence and analysis to understand users, optimize strategy, and support commercial teams with valuable, actionable information for smart growth.
Healthcare Marketing
Focuses on marketing as a tool to promote well-being, highlighting patient safety, quality of care, and positioning Colombia as a leader in medical tourism.

Media Appearances

Coomeva Medicina Prepagada Oficial Management Team | Org Chart. Featured in RocketReach

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Work History

1-2023
Gerente Nacional de Experiencia y Mercadeo (CXO y CMO) at Coomeva Medicina Prepagada Oficial
5-2022 - 12-2022
Gerente Nacional Experiencia y Gerente Nacional Comercial - encargo at Coomeva Medicina Prepagada Oficial
2-2020 - 12-2022
Customer Experience Officer (CXO) at Coomeva Medicina Prepagada Oficial
10-2018 - 2-2020
Customer Experience VP at EPS FAMISANAR LTDA
3-2018 - 10-2018
Director Customer Service Channels at Colmedica Medicina Prepagada

Education

2014 - 2017
Master of Business Administration (MBA) from Pontificia Universidad Javeriana
2015 - 2015
Innovation and creativity - Intrepreneurship in Sillicon Valley from Stanford University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Cali, Valle del Cauca, Colombia Job Level : Leadership Designation : Gerente Nacional de Experiencia y Mercadeo (CXO y CMO) at Coomeva Medicina Prepagada Oficial
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Insights For Selling To David Alejandro

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David Alejandro is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from David Alejandro

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will David Alejandro move?

  • They can take decisions very fast if you manage to convince them.
  • Can David Alejandro take some risk or not?

  • The risks don’t matter much to them.

You And David Alejandro

Personality Compatibility


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