David Alejandro Vanegas Rodriguez in

David Alejandro Vanegas Rodriguez

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Gerente Nacional de Experiencia y Mercadeo (CXO y CMO) at Coomeva Medicina Prepagada Oficial
📍 Cali, Valle del Cauca, Colombia

David is the National Manager of Experience and Marketing at Coomeva Medicina Prepagada, bringing 15 years of leadership in technology, innovation, and project management. He leverages his MBA and Stanford innovation studies to drive organizational transformation by integrating data-driven marketing with a customer-centric experience.

He is passionate about utilizing disruptive models and deep customer understanding to enhance user experience and connect people with well-being opportunities. His focus is on evolving his companys brand and service by truly understanding market needs and improving the customer journey across all channels.

He supplemented his MBA by studying innovation and entrepreneurship in Silicon Valley at Stanford University.

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Experience
21 Years
Current Role
Gerente Nacional de Experiencia y Mercadeo (CXO y CMO)
Job Level
Leadership
Location
Cali, Valle del Cauca, Colombia
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics David cares about

Customer-Centric Transformation
He leads the integration of marketing and customer experience, believing that a focus on the customer is the primary market differentiator for organizational growth and transformation.
Data-Driven Strategy
Emphasizes using data intelligence and analysis to understand users, optimize strategy, and support commercial teams with valuable, actionable information for smart growth.
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Career

Work history

1-2023
Gerente Nacional de Experiencia y Mercadeo (CXO y CMO)
Coomeva Medicina Prepagada Oficial
5-2022 - 12-2022
Gerente Nacional Experiencia y Gerente Nacional Comercial - encargo
Coomeva Medicina Prepagada Oficial
2-2020 - 12-2022
Customer Experience Officer (CXO)
Coomeva Medicina Prepagada Oficial
10-2018 - 2-2020
Customer Experience VP
EPS FAMISANAR LTDA
3-2018 - 10-2018
Director Customer Service Channels
Colmedica Medicina Prepagada
In the press

Media appearances

Coomeva Medicina Prepagada Oficial Management Team | Org Chart. Featured in RocketReach
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Education
2014 - 2017
Master of Business Administration (MBA)
Pontificia Universidad Javeriana
2015 - 2015
Innovation and creativity - Intrepreneurship in Sillicon Valley
Stanford University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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