David Briggs

Questioner
DISC Type : c

Chief Executive Officer at Sustainable Beef LLC

United States

Overview

David Briggs is the CEO of Sustainable Beef LLC, a major beef processing plant he co-founded in North Platte, Nebraska. With a bachelors in accounting from Midland University, he previously spent 25 years as CEO of WESTCO, a large agricultural cooperative, demonstrating extensive leadership in the ag sector.

Raised on a farm, David is deeply committed to the agricultural community. His career reflects a focus on producer empowerment and local economic growth. He actively supports youth in agriculture through initiatives like FFA and has served on several community and cooperative boards, including a local hospital.

He spearheaded the development of the $400 million Sustainable Beef plant, designed to give cattle producers more control over the supply chain.

Personality Overview

Not Easily Convinced

Systematic

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to do thorough analysis of any situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Rancher-Owned Processing
Co-founded Sustainable Beef LLC to give cattle producers vertical integration, allowing them to own a share of the processing and profits, and control when their cattle are harvested.
Agricultural Cooperatives
Led WESTCO, a large cooperative, for 25 years and serves on cooperative boards. He structured the new beef plant on a cooperative-like model to benefit producers.
Community Economic Impact
His current project is expected to generate a $1 billion annual economic impact and create over 800 jobs in North Platte, Nebraska.

Media Appearances

Ep 97: Sustainable Beef LLC… from Pipe Dream to Reality. Featured in YouTube

See Now

Work History

1-2021
Chief Executive Officer at Sustainable Beef LLC
1-1990
President & CEO at Western Cooperative Company (WESTCO)
5-1985 - 1-1990
Compensation Supervisor at Peter Kiewit Sons' Co

Education

1983 - 1985
BSBA from Midland University
1981 - 1983
Associate of Arts (AA) from Eastern Wyoming College

More Information

Social Presence :

Prographics :

Exp : 40 Location : United States Job Level : Leadership Designation : Chief Executive Officer at Sustainable Beef LLC
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from David

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will David move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can David take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And David

Personality Compatibility


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