David Burford in

David Burford

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Chief Executive Officer at WILDERNESS WAY
📍 Greater Nottingham, United Kingdom

As CEO of Wilderness Way, David Burford leverages his ACA accreditation and extensive leadership experience in M&A, refinancing, and operational transformation to drive strategic growth. He previously led CARE Fertility through significant acquisitions and business expansion, building on a strong foundation in corporate finance from his time at KPMG.

He applies his comprehensive financial and operational expertise to a social enterprise that uses outdoor adventure to support disadvantaged young people, aligning his professional skills with a mission-driven purpose.

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Experience
25 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Greater Nottingham, United Kingdom
Personality Overview

How David shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics David cares about

Strategic Growth
Focuses on executing growth strategies, including acquisitions and investor relations, to expand an organization's impact and reach.
M&A and Refinancing
Has direct experience leading acquisitions, integrating new clinics, and negotiating complex refinancing deals to transform business operations.
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Career

Work history

10-2025
Chief Executive Officer
WILDERNESS WAY
4-2025 - 10-2025
Career transition
Career Break
10-2018 - 4-2025
Chief Executive Officer
CARE Fertility
2014 - 10-2018
Group Finance Director and COO
CARE Fertility
8-2006 - 4-2014
Progression to Senior Manager
KPMG
In the press

Media appearances

A huge announcement – we’re extremely delighted to welcome our new CEO David Burford. Featured in Wilderness Way Facebook Page
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Education
ACA
ICAEW
AAT
Association of Accounting Technicians
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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