David Coleman

Wildcard
DISC Type : sic

Sales Director of Enterprise Software at 2W Technologies, INC

San Diego, California, United States

Overview

David Coleman is a seasoned sales leader with over 20 years of experience, primarily with Epicor across various industries. Now Sales Director at 2W Technologies, Epicors top reseller, he leverages deep ERP knowledge from his education at San Diego State University to drive enterprise software sales.

Outside of his software career, David has experience as a CEO and President, having stepped away from a corporate role to lead his familys business. He is a Pittsburgh Steelers fan and draws professional inspiration from former coach Chuck Nolls philosophy on mastering the fundamentals.

He once left his successful corporate sales career to take over as President and CEO of his familys business.

Personality Overview

Friendly But Slow

ROI Driven

Requires Proof

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Sales Leadership
Believes in celebrating every team win to maintain momentum and motivation, emphasizing that every single sale counts towards the larger goal.
Fundamental Execution
Inspired by NFL coach Chuck Noll, he believes in executing the fundamentals better than the competition to achieve consistent success.
Active Listening
Advocates that the best salespeople are the best listeners, using a prospect's own words to understand their problems and priorities.

Media Appearances

David has no verified media appearances

Work History

10-2024
Sales Director of Enterprise Software at 2W Technologies, INC
6-2016 - 10-2024
Sr. Director of Channel Sales at Epicor Software
2-2012 - 5-2016
North American Sales Director at ECi Software Solutions
1-2007 - 3-2011
President & CEO at Lascari's Group Inc.
1-1997 - 12-2006
VP Sales at Epicor Software (formally Activant Solutions Inc.)

Education

Bachelor of Applied Science (BASc) from San Diego State University

More Information

Social Presence :

Prographics :

Exp : 27 Location : San Diego, California, United States Job Level : Mid-senior Designation : Sales Director of Enterprise Software at 2W Technologies, INC
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Help them understand the risk aspect fully while inspiring confidence
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from David

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They like to perform full analysis and can take time to make any decision.
  • Can David take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And David

Personality Compatibility


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