David Fineman

Captain
DISC Type : SD

Head of Digital Go To Market at TD

Owings Mills, Maryland, United States

Overview

David is a growth-driven marketing executive with over 23 years of experience at firms like TD, Citi, and T. Rowe Price. He specializes in scaling brands through data-led customer acquisition and digital transformation. Colleagues and partners describe him as passionate, smart, analytical, and a strategic thinker who excels at building high-performing teams and managing large-scale media investments.

Originally from the UK, David attended Dr. Challoners Grammer School. He is a member of the Wall Street Journals CMO Network, a group for decision-makers behind influential brands. He has also served as a board member for BPA Worldwide, demonstrating his commitment to the media and marketing industrys integrity.

Unique fact: David spearheaded T. Rowe Prices largest-ever sponsorship deal, securing a 10-year partnership with the Baltimore Orioles.

Personality Overview

Output-Driven

Decisive But Calm

Consummate Professional

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Digital GTM
His current role at TD is focused on building and leading the digital go-to-market function for the bank's proprietary credit card portfolio.
Customer Acquisition
A core focus throughout his career, he has a track record of reducing customer acquisition costs by up to 76% through strategic media planning.
Data-Driven Strategy
He emphasizes a data-centric approach to decision-making and has built enterprise-wide AdTech platforms and measurement frameworks to drive business outcomes.

Media Appearances

David has no verified media appearances

Work History

11-2025
Head of Digital Go To Market at TD
8-2023 - 11-2025
Head of Digital Acquisition at Citi
3-2016 - 8-2023
Head of Media, AdTech & Measurement at T. Rowe Price
5-2017 - 5-2020
Board Member at BPA Worldwide
6-2014 - 2-2016
VP, Digital at Optimedia US

Education

Education details unavailable from Dr.Challoners Grammer School

More Information

Social Presence :

Prographics :

Exp : 8 Location : Owings Mills, Maryland, United States Job Level : Mid-senior Designation : Head of Digital Go To Market at TD
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from David

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can David take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And David

Personality Compatibility


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