David Fineman in

David Fineman

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Head of Digital Go To Market at TD
📍 Owings Mills, Maryland, United States

David is a growth-driven marketing executive with over 23 years of experience at firms like TD, Citi, and T. Rowe Price. He specializes in scaling brands through data-led customer acquisition and digital transformation. Colleagues and partners describe him as passionate, smart, analytical, and a strategic thinker who excels at building high-performing teams and managing large-scale media investments.

Originally from the UK, David attended Dr. Challoners Grammer School. He is a member of the Wall Street Journals CMO Network, a group for decision-makers behind influential brands. He has also served as a board member for BPA Worldwide, demonstrating his commitment to the media and marketing industrys integrity.

Unique fact: David spearheaded T. Rowe Prices largest-ever sponsorship deal, securing a 10-year partnership with the Baltimore Orioles.

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Experience
8 Years
Current Role
Head of Digital Go To Market
Job Level
Mid-senior
Location
Owings Mills, Maryland, United States
Personality Overview

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Communication Style
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Priorities

Topics David cares about

Digital GTM
His current role at TD is focused on building and leading the digital go-to-market function for the bank's proprietary credit card portfolio.
Customer Acquisition
A core focus throughout his career, he has a track record of reducing customer acquisition costs by up to 76% through strategic media planning.
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Career

Work history

11-2025
Head of Digital Go To Market
TD
8-2023 - 11-2025
Head of Digital Acquisition
Citi
3-2016 - 8-2023
Head of Media, AdTech & Measurement
T. Rowe Price
5-2017 - 5-2020
Board Member
BPA Worldwide
6-2014 - 2-2016
VP, Digital
Optimedia US
In the press

Media appearances

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Education
Education details unavailable
Dr.Challoners Grammer School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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