David Gomez is the Director of Bien Pensado, a business training company specializing in value selling. With a background in corporate sales and an MBA, he is a Certified Speaking Professional and a bestselling author renowned for helping organizations in Latin America achieve profitable growth through differentiation. People often describe him as entertaining, engaging, and motivational.
Originally from Colombia, David is passionate about sharing practical and effective business strategies. A dedicated author of seven books, he recently co-authored a book with 15 international experts. In his free time, he enjoys the space he calls "La Guarida" in his home, a former party spot with karaoke and guitars.
His book, "Bueno, Bonito y Carito" (Stop Competing on Price), is considered the bible of value selling and is a key reference in multiple university business programs.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
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