David Gomez in

David Gomez

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Director at Bien Pensado
📍 Houston, Texas, United States

David Gomez is the Director of Bien Pensado, a business training company specializing in value selling. With a background in corporate sales and an MBA, he is a Certified Speaking Professional and a bestselling author renowned for helping organizations in Latin America achieve profitable growth through differentiation. People often describe him as entertaining, engaging, and motivational.

Originally from Colombia, David is passionate about sharing practical and effective business strategies. A dedicated author of seven books, he recently co-authored a book with 15 international experts. In his free time, he enjoys the space he calls "La Guarida" in his home, a former party spot with karaoke and guitars.

His book, "Bueno, Bonito y Carito" (Stop Competing on Price), is considered the bible of value selling and is a key reference in multiple university business programs.

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Experience
16 Years
Current Role
Director
Job Level
Mid-senior
Location
Houston, Texas, United States
Personality Overview

How David shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics David cares about

Value Selling
His core professional focus is helping companies shift from competing on price to commanding value, a central theme in his books and keynotes.
Bold Differentiation
He champions the idea that differentiation is crucial for survival and building a unique business, a concept he promotes with his #BeDifferent hashtag.
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Career

Work history

10-2009
Director
Bien Pensado
11-2009 - 12-2012
Director for Latin America
Duct Tape Marketing
2-2006 - 4-2009
Marketing Manager
GLP Grupo Latino de Publicidad
12-1995 - 2-2006
Marketing Director for Andean Region
VARTA AG
Sales Manager
Avery Dennison
In the press

Media appearances

David Gómez – Author profile on Bien Pensado. Featured in Bien Pensado
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David Gomez – SoundCloud profile (Bien Pensado Director). Featured in SoundCloud
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Education
1988 - 1993
Business Administration
Pontificia Universidad Javeriana Cali
2000 - 2001
MBA
Universidad Icesi
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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