David Gomez

Sharpshooter
DISC Type : CD

Director at Bien Pensado

Houston, Texas, United States

Overview

David Gomez is the Director of Bien Pensado, a business training company specializing in value selling. With a background in corporate sales and an MBA, he is a Certified Speaking Professional and a bestselling author renowned for helping organizations in Latin America achieve profitable growth through differentiation. People often describe him as entertaining, engaging, and motivational.

Originally from Colombia, David is passionate about sharing practical and effective business strategies. A dedicated author of seven books, he recently co-authored a book with 15 international experts. In his free time, he enjoys the space he calls "La Guarida" in his home, a former party spot with karaoke and guitars.

His book, "Bueno, Bonito y Carito" (Stop Competing on Price), is considered the bible of value selling and is a key reference in multiple university business programs.

Personality Overview

Rigorous & Demanding

Thorough Evaluator

Fast But Analytical

More than the product, they care about the impact of the product.  They respond better to strong and respectful interactions. They like to move fast and expect the same from others.

Topics They Care About

Value Selling
His core professional focus is helping companies shift from competing on price to commanding value, a central theme in his books and keynotes.
Bold Differentiation
He champions the idea that differentiation is crucial for survival and building a unique business, a concept he promotes with his #BeDifferent hashtag.
Customer Experience
Author of "Detalles que enamoran" (Details that Delight), he believes small, memorable experiences are key to moving from a first sale to lasting loyalty.

Media Appearances

David Gómez – Author profile on Bien Pensado. Featured in Bien Pensado

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David Gomez – SoundCloud profile (Bien Pensado Director). Featured in SoundCloud

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Entrevista con David Gómez - Director de Bien Pensado. Featured in YouTube

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Work History

10-2009
Director at Bien Pensado
11-2009 - 12-2012
Director for Latin America at Duct Tape Marketing
2-2006 - 4-2009
Marketing Manager at GLP Grupo Latino de Publicidad
12-1995 - 2-2006
Marketing Director for Andean Region at VARTA AG
Sales Manager at Avery Dennison

Education

1988 - 1993
Business Administration from Pontificia Universidad Javeriana Cali
2000 - 2001
MBA from Universidad Icesi

More Information

Social Presence :

Prographics :

Exp : 16 Location : Houston, Texas, United States Job Level : Mid-senior Designation : Director at Bien Pensado
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Speak about competitive differentiation that your product offers

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t take too much time in sending them information if they ask for any
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from David

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can David take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And David

Personality Compatibility


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