David Hance

Examiner
DISC Type : cs

Founder at Crosswater UK

United Kingdom

Overview

David Hance is a leading entrepreneur in the UK bathroom industry, having founded Crosswater in 1998. He famously started the company from the back of his car, growing it into a multi-million-pound business known for its focus on innovative, design-led products and exceptional service.

Before entering the bathroom industry, David served as a police officer with the London Metropolitan Police, an experience he credits as the "best education of life. " He stepped down from his executive role in 2021 to dedicate more time to personal projects but remains a non-executive director.

Interesting fact: Prior to his business career, he graduated top of his class from Hendon Police College.

Personality Overview

Late Adopter

Tough To Convince

Status Quo Seeker

They do not like taking risks at all and go for proven options in the end.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. They are thorough and always follow a systematic approach.

Topics They Care About

Bathroom Design Innovation
Founded Crosswater to fill a gap in the UK market for design-led, European-style bathroom products, establishing the company as a market leader.
Entrepreneurial Growth
Expanded his initial venture into the multi-million-pound Bathroom Brands Group through strategic acquisitions and a focus on customer service.
Customer Service
Built his company's reputation on the promise of same-day or next-day delivery, a key differentiator that fueled Crosswater's success.

Media Appearances

David has no verified media appearances

Work History

11-1998
Founder at Crosswater UK

Education

David has no verified education history

More Information

Social Presence :

Prographics :

Exp : 27 Location : United Kingdom Job Level : Leadership Designation : Founder at Crosswater UK
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from David

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can David take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And David

Personality Compatibility


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