David Hixon in

David Hixon

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Executive Director - Consumer Business & Lending Marketing Strategy and Execution at Ally
📍 Charlotte, North Carolina, United States

David Hixon is a data-driven marketing executive at Ally, where he serves as the Head of Product & Lifecycle Marketing for all B2C and B2B businesses. His expertise is grounded in analytics and CRM, and he holds a BSBA from the UNC Charlotte Belk College of Business.

Outside of his corporate role, David has a long-standing passion for basketball. He has worked in NBA statistics since 2001 and is currently a member of the official statistician team for the NBAs Charlotte Hornets, a role he manages alongside his executive career.

He leads a unique dual life as both a senior financial marketing executive and an official NBA statistician.

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Experience
27 Years
Current Role
Executive Director - Consumer Business & Lending Marketing Strategy and Execution
Job Level
Senior
Location
Charlotte, North Carolina, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics David cares about

Referral Marketing
He is very proud of Ally's customer referral program, highlighting its build, the team behind it, and its customer adoption in public posts and sessions.
Lifecycle Marketing
His current role involves leading all product and lifecycle marketing strategies at Ally, showcasing his deep expertise in managing the full customer journey.
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Career

Work history

11-2022
Executive Director - Consumer Business & Lending Marketing Strategy and Execution
Ally
4-2021 - 11-2022
Executive Director - CRM & Marketing Analytics
Ally
1-2018 - 4-2021
Senior Director, CRM/Cross Sell Marketing & Marketing Analytics
Ally
8-2015 - 1-2018
Senior Director, Marketing Analytics
Ally
2003
Official Team Statistician
Charlotte Hornets
In the press

Media appearances

Head of Product & Lifecycle Marketing, Ally – The Brand Insider (Episode 149). Featured in The Brand Insider (Spotify)
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Refer a Friend?: How Ally Turns Customers Into Influencers. Featured in MediaPost
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Education
1995 - 1999
BSBA
UNC Charlotte Belk College of Business
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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