David L.

Initiator
DISC Type : Di

Co-Founder, Managing Director, Executive Design Director at Free Association

San Francisco Bay Area, United States

Overview

David Landa is an entrepreneurial leader and the founder of Free Association, a product design agency. With over 20 years of experience, he translates vision into scalable brand systems and digital products for clients like YouTube, Google, and Toyota. Colleagues describe him as an inspiring, visionary, and creative leader with a BA in Film from Cornell University.

Outside of his agency, David is deeply committed to social impact, serving as a Board Member for BRIDGEGOOD, a non-profit dedicated to design for social good. He is passionate about fostering a more diverse and equitable workforce in tech and actively champions using AI for positive change through community hackathons.

Unique fact: David identifies as an "animator" in his work, focusing on bringing concepts to life and transforming them into living, breathing systems.

Personality Overview

Impact-Oriented

Conviction Driven

Risk-Accepting

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

AI for Social Good
Actively promotes using AI for positive impact through his work with BRIDGEGOOD, including organizing and promoting an "AI for Social Good Hackathon. "
Brand Storytelling
Writes and speaks about using brand archetypes and narrative to design products that resonate with users on a subconscious level, informed by his film degree.
Product Innovation
His agency focuses on helping clients navigate complex innovation challenges, and he frequently discusses prototyping and creating "North Star" visions for products.

Media Appearances

David has no verified media appearances

Work History

Co-Founder, Managing Director, Executive Design Director at Free Association

Education

Education details unavailable from Cornell University

More Information

Social Presence :

Prographics :

Exp : N/A Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Co-Founder, Managing Director, Executive Design Director at Free Association
URL has been copied!

Insights For Selling To David

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from David

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can David take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And David

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.